The truth will not only set you free, but will liberate customers to buy what they wanted in the first place. Sales is a profession of honor and integrity, but has been ruined by crooks in the industry. When customers overpay for services at a scammy rate, meaning the product is worth 20,000 and they sell it for 80,000, customers are going to have their guards up. It is our job to get their guards down. There is no better way to get someone to lower their guard than telling the truth.