This can be said for a lot of things. It's like being asked as a kid, "what do you want to be when you grow up?"

You have a dream or goal and then you think of what you can do today and tomorrow to get to where you want to be.

If you know what success looks like for you, it's easier to make a treasure map to find it.

And you may have guessed where this is going — the same can be said about writing sales copy.

Think about the end goal...or even better, "what's in it for the reader?"

And what does success for your copy look like?

We often talk about ways to grab attention with your copy, but that's half the battle.

Take a listen to learn 4 actionable tips to close your copy like a pro.