House of Wise is a luxury CBD brand empowering women to take control of their stress, sex, sleep, strength and wealth. In less than a year, they have become a force in the CBD space and growing a loyal following on Twitter and Instagram. How have they been able to resonate with hundreds of thousands of woman so fast?
To find out, Terry Schilling talked to Jess Sanfilippo, Head of Marketing, and Maria West, Content Manager of House of Wise. Jess and Maria share how Twitter helped them both land roles in the company, how they built House of Wise's genuine and smart social media strategy, how they add customer voice into their marketing, and what building an authentic brand voice and Chipotle burritos have in common. There's a lot of great examples and marketing tips in this one as Jess and Maria give us a candid behind the scenes of what it's like working for and marketing a growing startup brand.
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Follow Terry Schilling on Twitter @tschill86.
Follow Jess Sanfilippo on Twitter @shuggilippo.
Follow Maria West on Twitter @mariabestwest.
Shop House of Wise at Houseofwise.co
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