The Copy Corner

The Copy Corner

By Dan Marzullo & Terry SchillingBusiness
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The Copy Corner episodes

  • How To Write Must-Open Emails With Allea Grummert (Email Marketing Specialist and Copywriter)

    If you're looking for a mini masterclass in email copywriting, you came to the right episode. This one is full of actionable advice to help you win more customers as it features guest co-host Allea Grummert who specializes in writing email nurture series for bloggers. 

    We jump right into how Allea decided to offer email writing services and the importance of finding your niche. We chat about how to market and package your copywriting services and then end with how to write emails that stand out and get opened.

    This episode is brought to you by CopyForEverybody.com, a website full of copywriting and freelance writing resources for creators of all experienced levels. 

    Follow Terry Schilling on Twitter @tschill86.

    Follow Allea Grummert on Twitter @askallea.

    If you like what you hear, the best way to support the show is to subscribe, rate, review, and share the Copy Corner podcast. 

    50 min
  • How to launch a successful writing career with Erin Balsa

    Terry and Dan answer the TOP questions they get asked about finding paid writing jobs and growing a successful freelance career (wow, what a hook). 

    To help answer these questions, they welcome Erin Balsa, Marketing Director at the Predictive Index to the show. Together, they tackle topics like the #1 thing clients look for when hiring writers, the best advice for sending cold emails and DMs to prospects, how to improve your chances to get contract work and stand out from other freelancers, pricing your writing services without second-guessing yourself, and how to get hired as a freelancer when you don't have a big portfolio. This is fun and insightful conversation for anyone looking to build a freelance writing career. Enjoy!

    52 min
  • Why Your Content Isn't Working (And How To Fix It) With Guest Brooklin Nash

    Do you put in a lot of blood, sweat, beer and coffee into your content but still not getting the leads or engagement you hoped for?  

    Whether you're a B2B or B2C brand, or a solopreneur with a blog, this episode is going to share things to avoid when creating and posting content.   

    Plus best practices for research, headlines, link-building, and pleasing Google's algorithm to rank higher.   

    Oh, and you're going to learn from one of the best and brightest in the content biz—Mr. Brooklin Nash, Head of Content at Sales Hacker.   

    Enjoy!

    39 min
  • How to Turn Your Idea Into a Business and Launch It

    ➡️ How to turn your idea into a business (and launch it!) ⬅️

    ➡️ The idea: A service booking non-fiction authors as guests on podcasts to promote their books and market to wider audiences

    ➡️ The history: We started helping clients interviewed on podcasts about 1 ½ years ago and had great traction in this niche with clients

    ➡️  Actions to get an idea like this off the ground:

    1. Figure out what your acquisition channel will be to help validate the idea. 

    2. Think about what you need to put together to help future clients make the decision? This could be a pitch deck or portfolio.

    3. Refine your angle/marketing based on feedback you receive.

    4. Determine your goals for the business. Start small, and build it over time. Ditch ideas that don’t meet your goals.

    What lines of business or ideas would you like to launch? We’d love to hear!

    15 min

About The Copy Corner

From the publisher's feed

Two successful, charming, and funny writers: Dan Marzullo, leader of an award-winning team of marketers, content experts, and PR professionals alongside Terry Schilling, copywriter and brand messaging…