The Copy Corner

The Copy Corner

By Dan Marzullo & Terry SchillingBusiness
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The Copy Corner episodes

  • How to Smash Through Writer's Block

    We kick off with a note from a book called “How to Write a Lot” by Dr. Paul J. Silva, which asserts that many psychologists believe writer’s block isn’t a matter of lack of inspiration, but a lack of discipline (All about hot takes here🔥).


    Like all our freelancer and business owner followers, we’ve both experienced "writer’s block" from time to time.

    Here are some ways to smash through it and get back to creating your best work:

    1. Mix up your working environment. Write from a different part of your home or a coffee shop.
    2. Carve out dedicated time each day to write. What time of day is up to you when you write best. Keep it consistent.
    3. Dan says Caffeine! Get that comfort and energy before writing with a cup of coffee or tea in preparation.
    4. Get personal. Infuse the personal with professional—starting a piece around something you're reading or watching, or share a personal story.
    5. Move! If you’re staring at a blank page, go for a walk or hit the gym to get ideas flowing.

    What tips do you have to break through your own writer’s block?

    10 min
  • How to Get New Traffic to Your Content

    When is the last time you updated your best-performing piece of content?


    On this episode of The Copy Corner, we share our best tips to help you refresh your content so you can drive new traffic and potential customers to your brand.

    Learn our favorite techniques and tools to help so you save time and keep the content and traffic flowing!

    Enjoy.

    8 min
  • What to Charge for Copywriting Services

    Ever stress about what to charge for your writing or freelance services?


    How much to charge for your services is one of the most challenging things service providers do.

    If you're not a little nervous or uncomfortable sending a proposal, you're most likely undercharging. And don't worry if you're not at making $50-100/hour yet—it takes time but you can get there.

    We often get caught up wanting to accurately charge our services, but the key is to CONFIDENTLY charge your services.

    If you struggle with what to charge as a service provider and freelancer, here's some helpful advice and a quick formula from the latest episode of The Copy Corner.

    Be sure to listen to the full episode as we lay down honest advice and stories of what you need to know to confidently charge.

    18 min
  • How to Get Started with Keyword Research for Free

    Do you like soft pretzels?

    Do you want to learn tips on how to get started with keyword research for free?

    Then you'll enjoy this new episode of The Copy Corner.

    Dan and Terry go through the basics of getting started with keyword research for your content and use "soft pretzels" as an example to make it less intimidating.

    We cover:
    1. Two things you need to know and have before searching
    2. The best free tools to use
    3. The differences between seed keywords and long-tail keyword phrases
    4. How to find keywords with low search volume to rank higher
    5. The big mistake to avoid when trying to rank on page 1
    6. And what you can learn from a free Google Search of "How to make soft pretzels?"

    We covered a lot in less than 12 minutes, so be sure to listen to the full episode, share, and subscribe! 

    12 min
  • How to Create Useful LinkedIn Content with Personality

    We asked questions. She delivered. We all learned something.


    Terry and Dan interviewed Camille Trent on The Copy Corner to give an inside look into her LinkedIn content strategy.

    A strategy that has helped her get over 11K followers (and counting), become the Managing editor of MarketerHire, and become an original voice for marketing content on LinkedIn.

    So, if you want to learn:
    • How Camille comes up with fresh ideas to post about (and how you can steal this strategy)
    • One essential thing you should do besides posting content to grow your brand on LinkedIn
    • Key metrics to review when creating LinkedIn content
    • Is it worth using up all the characters in your post?
    • And more helpful strategies to create content with personality

    50 min
  • Ideal Customer in 3 Steps

    This episode is going to give you actionable steps to define your ideal customer and how to start selling to them.


    How to create an ideal customer avatar?

    You hear a lot to start by writing down their gender, interests, age, values, etc. These are important, but what do you do with that information?

    We're going to share 3 simple steps to get a clear picture of who your ideal customer is, how to know what they need from you, and how to write copy that converts them into customers.

    11 min
  • How to Manage Freelance Writers (And Show Appreciation)

    If you're hiring a freelance writer, the dream is for them to be easy to work with and deliver quality work where you consider it a 'success.'


    Here's the thing: Much of the success of your partnership comes from successfully managing freelancers and showing your appreciation. Yes, it's a two-way street but don't forget that freelancers are business owners and humans too.

    On this episode, we're sharing tips on ways clients can show appreciation and manage freelance writers, so your project is set up for complete success from start to finish.

    10 min
  • How to Effectively Hire Contractors When You're too Busy as a Freelancer

    As a freelancer, have you ever been drowning in work and need to hire contractors for help?  Having a lot of work on your plate is better than no work, but there are times where it gets overwhelming and you don't have the time to meet deadlines. When this happens, you have options.  You can hire outside contractors to help, but how?  How do you find reliable freelancers? How do you let your clients know you're outsourcing? What if clients have pushback of you hire others?  We'll share our best tips (from experience) on how to find reliable contractors and effectively onboarding them with your current workload.  

    Thanks for listening! If you enjoyed this episode, don't forget to subscribe and leave a review. 

    10 min
  • How to Avoid the Feast or Famine Cycle as a Freelancer

    Do you ever have your best month of hitting your revenue goals and getting great clients, only to follow it with the worst month you had?  

    You are hitting the feast or famine cycle. It happens to many freelancers in their first few years of business.   

    On this episode of The Copy Corner, Terry & Dan talk about: 

    1. What does the feast or famine cycle look like? 

    2. How long does it last? 

    3. Their #1 tip to help you get out of the feast or famine cycle for good.  

    Enjoy.

    10 min
  • What Content Should You Create For Your Audience?

    "But what will I create? It's all been said before!"


    Keep creating. Have an original take on the topic. And keep this in mind...

    There will be at least one person who only sees your content. They will think of you as the expert. That's all it takes to build word of mouth.

    There are plenty of people talking about what you know and sharing advice. That's okay. Push imposter syndrome away and create cool stuff that helps people. There's always space for a new voice.

    And in case you struggle with what type of content to create for your audience, Terry and Dan cover this on the latest Copy Corner episode.

    Learn what to do before you create, what channels to post on, and how to get a consistent flow of new ideas—all in less than 7 minutes!

    7 min

About The Copy Corner

From the publisher's feed

Two successful, charming, and funny writers: Dan Marzullo, leader of an award-winning team of marketers, content experts, and PR professionals alongside Terry Schilling, copywriter and brand messaging…