The Copy Corner

Is your biggest challenge with writing copy getting started?

There have been plenty of times where I start writing a new homepage or email for a client and think, "how am I going to start this?"

Do I start by pointing out a problem? Do I go right in for the offer?

These are common copy problems. But one framework to kickstart your copy is knowing your prospect's awareness level.

On today's The Copy Corner, Dan & Terry break down Eugene Schwartz's five stages of awareness and what type of copy to write for each one.

Give it a listen and perhaps this could be your go-to approach to start writing great sales copy.

Donald Miller, the brains behind StoryBrand, built a whole framework around a way to tell stories for brands effectively. He wrote a whole book about it, and now hosts a slew of courses, a podcast, and speaks about it. It’s a popular approach in digital marketing.

Its main mission is to craft compelling messages and ideas for your brand through the use of storytelling. A big tenet of StoryBrand is to focus on the customer and make them the hero of the story. That customer-centric focus should be evident and inclusive for the reader from the very first word.

Never make it about you. It’s not about you.

Cast the audience as a character, and flesh them out. You should be able to boil down what the customer wants down all the way to just one, single desire. One big idea can translate to → “how exactly does your service or product transform your audience?”

Our verdict: honestly, StoryBrand is effective! We advocate using this approach! What more do you think you can do in your marketing to center the message around the audience?

Let's talk length of copy.

The goal of your copy should always be: get the reader hooked with the headline, keep their attention, and drive them to take action.

But sometimes, that's easier said than done. If you ever get stuck writing copy, try going back to the basics.

In today's episode of #TheCopyCorner, that's exactly what we do.

We talk about four persuasive copy tips that are based on psychology. They're easy to use and implement in your copy right away.

What is your favorite tip to make your copy more persuasive? Did we mention it in our list? 

Do you struggle writing copy that's exciting and engaging for your ideal customer?

The impact of the Coronavirus is felt all around the world. For freelancers, it's a very interesting time. Some are flourishing as more companies hire independent contractors and many have lost clients due to uncertainty.

In today's episode of #TheCopyCorner, Terry and Dan share how Coronavirus has impacted their business and how they've been able to maintain their relationships during this challenging time.

If you're still struggling with how to navigate client relationships right now, we're going to do our best to give some added guidance and reassurance that you're not alone.

Write the article, hit publish, and wait.

Should copywriters be worried that robots will start writing engaging, effective copy?   Not so fast. AI software can be helpful but the guys at the Copy Corner don't think it will completely replace the need for skilled copywriters.  On today's #TheCopyCorner, Terry and Dan have a candid discussion about why they see the benefit for AI Software and why companies still should rely on paying talented copywriters and content writers.

𝙏𝙝𝙧𝙚𝙚 𝙩𝙝𝙞𝙣𝙜𝙨 𝙩𝙤 𝙠𝙣𝙤𝙬 𝙛𝙤𝙧 𝙨𝙩𝙖𝙧𝙩𝙞𝙣𝙜 𝙖𝙣 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮.

Today's topic comes from a listener's question. Like many content writers and business owners, he wanted to understand the process of creating an actionable strategy at the granular level.

For writers, being able to communicate a clear content strategy helps you charge a premium price tag for your services.

As a business owner, having a strategy helps you know what type of content you need to attract people to your offer and turn them into customers.

In less than 10 minutes, we share the foundation of a successful content strategy so you can get started today.

How do you know when it's time to hire a #freelance copywriter?  

You may stare at your website copy and realize it's not very exciting.  

You launched a new email marketing campaign and saw the worst open and unique click-through rates you've ever had. 

 You're not sure how to communicate what your audience wants to hear.  Or...you just don't feel like writing it yourself and want to save time.  

Knowing why you should hire a #copywriter is one thing, but you also need to understand how to hire the right one for your job.