Donald Miller, the brains behind StoryBrand, built a whole framework around a way to tell stories for brands effectively. He wrote a whole book about it, and now hosts a slew of courses, a podcast, and speaks about it. It’s a popular approach in digital marketing.

Its main mission is to craft compelling messages and ideas for your brand through the use of storytelling. A big tenet of StoryBrand is to focus on the customer and make them the hero of the story. That customer-centric focus should be evident and inclusive for the reader from the very first word.

Never make it about you. It’s not about you.

Cast the audience as a character, and flesh them out. You should be able to boil down what the customer wants down all the way to just one, single desire. One big idea can translate to → “how exactly does your service or product transform your audience?”

Our verdict: honestly, StoryBrand is effective! We advocate using this approach! What more do you think you can do in your marketing to center the message around the audience?