The Copy Corner

The Copy Corner

By Dan Marzullo & Terry SchillingBusiness
Download on the App Store

The Copy Corner episodes

  • Quick and Easy Ways to Edit Your Copy

    Four tips on how to avoid the horrific feeling of "How did I not catch this!" after your copy is out in the world.


    We all make tiny grammar/writing mistakes.

    We spend time writing copy for an email or sales page. We go through it with a fine comb, we put it in Grammarly, have someone else read it—yet there's still one example of "you" instead of "your" that drives you nuts.

    It may leave you thinking, "What the hell can I do to improve my copy-editing skills?"

    Take a deep breath, Dan and Terry have your back.

    On the latest episode of #TheCopyCorner, we share four simple ways to edit your copy and help you catch those annoying mistakes.

    8 min
  • Ways to Handle Scope Creep as a Freelancer

    Three scary words for every #freelancer...project scope creep!



    It can sneak up on you very fast and at the worst times (like right as you are about to finish a project). It also hurts a lot of projects when handled poorly.

    Scope creep is going to happen, and when it does there are ways to handle it so you're not throwing your client off-guard and you're not doing more than work than you're getting paid for.

    We discuss:
    1. What is Scope Creep
    2. How to mitigate it right away
    3. How to set expectations from the beginning so there aren't any surprises

    9 min
  • Cold Pitch Emails, Dos and Don'ts

    How to cold pitch a potential client without sounding desperate or sleezy.


    Tell them how you can help them and back it up!

    Step 1 is gaining the confidence to send a cold pitch.

    Step 2 is to do a quick research session on the prospect.

    Step 3....well, let's have Dan Marzullo and Terry Schilling share with you the Do's and Don'ts of cold pitching in the latest episode of #TheCopyCorner.

    10 min
  • What the Heck Should My Company Blog About

    As a business owner, you may be asking yourself, “How do I figure out what to blog about?”



    You may not always have the budget to hire an experienced SEO team or content writer and that's okay. You can still write articles that build awareness and authority while driving traffic to your website. All it takes is knowledge and follow-through.

    Today's episode of The Copy Corner is to help with the knowledge part. It's up to you to take it and turn it to action.

    In this episode, we are sharing two tools you can use to find out relevant topics to blog about for your company and helpful tips to help your content get noticed.

    Whether you're a company or freelancer offering content writing services, these tips can help you write better blogs, get your ideal audience to take notice, and make you some money.

    7 min
  • Two Copy Crimes You Should Never Commit

    As a copywriter or a content writer, your goal is to write copy that is easy for your audience to understand. Over the years, Dan & Terry have figured out a few easy ways to do that.


    On today’s episode of The Copy Corner, we’re going to let you know two “copy crimes” you should never commit.

    First, stop relying on filler words, specifically “that.” Most of the time, you can cut “that” out of your copy completely.

    Second, instead of writing, “We are blank company,” focus on the solution you provide. Change those “we’s” to “you’s” especially in your website’s headline.

    What are your biggest copy crimes? Let us know what you try to avoid when writing!

    7 min
  • How to Measure the ROI of Your Copy

    How do you know if your copy is having the right impact on your audience?


    You can have this great line of copy or think of an awesome subject line, but if you’re not tracking the data and KPIs, how do you know what’s working and what’s not?

    You hear the term ROI a ton. Today on The Copy Corner, we are sharing how to measure ROI with your copy and why the most important things to do comes before you start writing.

    What methods do you use to track your ROI? 

    8 min
  • How to Increase the ROI of Your Content

    Welcome to another edition of The Copy Corner! Today’s topic is all about increasing the ROI of your content through repurposing, but first...


    Repurposing our Copy Corner videos into audio format, social posts, and eventually, blog posts is a good example for what we’re talking about today.

    Here’s why repurposing matters for your company or you as a content creator:

    → You can deliver content for different learners, and publish content across many more mediums (Youtube with video from a podcast, quotes on Instagram from a text-based blog post).


    → You can catch your audience at various platforms where they spend time, enabling more information sharing!


    → Repurposing solves the ‘what should I write about next’ debacle, allowing infinite possibilities and greater ROI per piece of content you spent good time creating.

    7 min
  • How to Handle Losing a Client

    Losing clients sucks.


    It happens. Rejection is hard to overcome, but you can get over it faster with a little help from your friends at The Copy Corner.

    On today’s episode, we share tips on how to get over losing a client and set yourself up to get more work you enjoy.

    Some personal stories and a lot of 🔥 insight on today’s episode. Enjoy!

    10 min
  • 3 Tips to Improve Your Sales Page Copy

    Writing your sales page is a big deal. If readers engage with your copy, you're that much closer to turning them into customers.


    But where do you start?

    How many of you struggle to write your sales page? Maybe you’re not sure who your target audience is or how detailed you should get in your copy.

    Whether you are writing a sales page, landing page, or a new course, it’s crucial to write copy that is engaging and effective. As a copywriter, your goal is to convert your audience into new customers.

    In this episode of The Copy Corner, Terry and Dan let you know three easy ways to improve your sales page through persuasive copy.

    7 min

About The Copy Corner

From the publisher's feed

Two successful, charming, and funny writers: Dan Marzullo, leader of an award-winning team of marketers, content experts, and PR professionals alongside Terry Schilling, copywriter and brand messaging…