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How to Measure the ROI of Your Copy
How do you know if your copy is having the right impact on your audience?
You can have this great line of copy or think of an awesome subject line, but if you’re not tracking the data and KPIs, how do you know what’s working and what’s not?
You hear the term ROI a ton. Today on The Copy Corner, we are sharing how to measure ROI with your copy and why the most important things to do comes before you start writing.
What methods do you use to track your ROI?
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By Dan Marzullo & Terry Schilling
5
77 ratings
How do you know if your copy is having the right impact on your audience?
You can have this great line of copy or think of an awesome subject line, but if you’re not tracking the data and KPIs, how do you know what’s working and what’s not?
You hear the term ROI a ton. Today on The Copy Corner, we are sharing how to measure ROI with your copy and why the most important things to do comes before you start writing.
What methods do you use to track your ROI?