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Today's episode is inspired by the frequently asked question of "what frameworks should I use in product management; what's the best practice?"

First off, I hate the term best practice. 

Secondly, this episode explores two highly popular frameworks for product development and innovation with Jobs Theory and Design Thinking. Often times, we can look at these frameworks as competing processes, but there is so much to be gained by combining these two frameworks and leveraging the best parts of both. 

On this episode, I'll share how I do it, and I hope there's at least one take away you can put into practice from it!