All of us, at some point in time, will have to convince someone else that our product or idea is the best option. But how do we do that most effectively? In this episode, we'll explore:

• Why focusing on features and benefits is the wrong approach
• Our 3 favorite (and most effective!) strategies for being a better communicator
• A Thrive Tip from Mark about striving for constant improvement and transcending what you think is possible

You can also find the written version of this episode on our blog.