Have you ever wondered why a client chooses your lens over a thousand others? In this solo session, I dive into a transformative conversation that shifted my entire understanding of why I am hired as a photographer. We explore the "economy of vision" and how your unique cultural position creates a value that no standard rate card can capture. If you are ready to stop defending your fees and start educating your clients on the specific promise only you can deliver, this episode will help you reclaim your worth.

Chapters

00:00 The Ritual of the Ceramic Plate

01:30 More Than a Service: Why People Actually Hire You

02:31 Thelma Golden and the Economy of Vision

03:40 Defining Your Aesthetic Universe and Cultural Value

04:53 Moving Beyond Objects to Your Specific Promise

08:40 Productive Discomfort: Teaching People How to Want Your Work

10:00 Rehearsing Your Position Over Your Price

12:00 Homework: Identifying the Five Values of Your Work

Support the Show

Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

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