There's a particular kind of dread that comes with sending someone to your website — you hit send on your portfolio link and immediately think: wait, is that still up? Did I ever update that bio? In this episode, we get into why your website might be the one thing standing between you and the clients you actually want, and the specific work of making it do what it's supposed to do: make the right people feel something, and then reach out. We cover what makes a compelling bio, the psychology behind why visitors stay or leave, and why hiding your personal projects is quietly costing you your biggest opportunities.

00:13 The invisible artist at the gallery.

02:34 Losing a job over an outdated portfolio.

04:52 Crafting your digital handshake and bio.

07:16 The secret power of personal projects.

09:42 Podcast reviews and the Creative Matters newsletter.

Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

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If you have ever stared at a blank page and wondered whether you are actually a writer or just someone who wishes they were one, circle 'round.

Dr. Eve L. Ewing (sociologist, poet, and Marvel Comics writer) offers an honest look at what a serious creative practice actually requires. Learn how she builds a community that sharpens her work, and hear exactly how she develops a new project from the first spark to the finished page. You'll leave this conversation with less mystery about what's been standing between you and the writer you want to become.

00:00 Introduction to Eve L. Ewing and her latest work, Original Sins

02:16 Growing up in Chicago: Artistic accessibility and public investment

05:24 Values and the necessity of chosen family

08:14 Multi-generational service: The Black church and mutual aid

10:21 The origin story: From fan fiction to being "seen" as a writer

15:14 The "Capital W" Writer: Nourishing craft and moving toward the light

17:32 Community and mimesis: Learning through the work of peers

21:21 Wrangle the idea: How poetry, prose, and comics demand different approaches

23:46 Stress-testing the argument: The anatomy of persuasive prose

26:11 Churning out the joints: The liberating structure of comic book writing

29:13 Pop culture overthinking and final reflections

Follow on Instagram: https://www.instagram.com/eve.ewing

Website: https://eveewing.com/

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

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Have you ever felt that once the masterpiece is finished, the rest of the journey should belong to someone else? Many of us wait in the shadows of the "found artist" myth, hoping the right gallery or agent will simply stumble upon our genius. But what happens when the knocking never starts?

Today, we dive into the systems that turn cold outreach into warm relationship-building and explore why your story is the most valuable product you will ever sell. If you are ready to stop apologizing for your ambition and start owning your space in the industry, this conversation is your roadmap.

00:13 The Artist's Role Beyond Creation

01:50 Dismantling the Myth of the Found Artist

02:38 Becoming Your Own Champion

04:00 Marketing Monday: Outreach as Relationship Care

05:01 Lessons in Networking and Relationship Marketing

06:50 The Reality of Representation and Agents

08:40 Selling the Sizzle: Tips for Product-Based Creatives

09:40 Owning Your Values and Your Sales Script

10:50 Three Actionable Steps for Your Creative Week

Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

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In this episode, I sit down with Lex Marie, an artist whose work confronts the uncomfortable truth that Black children in America are often denied the luxury of innocence. She transforms the everyday remnants of her son's childhood into confrontation disguised as portraiture, and the materials she chooses will stop you in your tracks. We talk about building a career on your own terms, staying multidisciplinary, and what it really means to refuse the boxes the art world tries to put you in.

00:19 Introduction to Lex Marie

03:26 Realizing a Different Viewpoint Through Motherhood

05:11 The Decision to Pursue an MFA

06:23 Using Her Son as Muse and Material

08:00 Choosing Which Clothing Gets Immortality

10:31 Balancing Inspiration with Intimate Boundaries

12:12 Processing Big Feelings into Artwork

14:08 Knowing When a Piece is Finished

15:15 Cultivating Relationships in the Art World

16:47 The Lifelong Journey of an Art Practice

18:51 The Intentional Choice Behind the Name Lex Marie

Follow on Instagram: https://www.instagram.com/thelexmarie

Website: https://www.lexmarie.com/

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

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Have you ever had a to-do list as long as your arm but couldn't bring yourself to do the tasks on that list? What about your dreams to accomplish this or that? How many of them have you ignored?

Whether you call it procrastination, a lack of discipline, or simple laziness, the truth behind our creative paralysis often hides in plain sight. In this episode, we explore the high cost of big dreams and why the very visions meant to inspire us might be the ones locking us in place. If you have ever felt like a deer caught in the headlights of your own ambition, this conversation offers a gentle way to thaw the ice and reclaim your momentum.

00:00 Introduction: The Deer and the Moment of Freeze 01:11 The Common Experience of Freezing in Goal Setting 02:10 Why Big Goals Cause Overwhelm and Paralysis 03:08 Misconceptions About Paralysis and Overwhelm 04:24 Reframing Goals: Focus on Inputs, Not Outcomes 05:20 The Power of 45-Minute Focus Sessions 06:18 Trusting Small Actions to Lead to Big Results 07:15 Practical Tips to Overcome Freezing and Start Small 08:09 Moving Forward Despite Fear and Uncertainty

Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

• Subscribe wherever you get your podcasts

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Have you ever wondered what it takes to build a creative empire from the ground up? In this episode, I sit down with the remarkable Tiffany Brooks, an interior designer whose journey is as inspiring as her stunning creations. From a bet that launched her career to designing for icons such as LeBron James, Tiffany's story is a powerful lesson in trusting your creative instincts.

Join us as we explore how she cultivated her signature style, navigated the pressures of building a design company, and redefined success on her terms. This conversation is a candid look into the life of a design powerhouse, offering invaluable insights for anyone daring to build their own creative legacy.

00:00 Introduction to Tiffany Brooks and Transformative Design

02:09 Engineering a Creative Brain and Childhood Influences

04:35 The Big C versus Little C Creativity

06:36 Property Management as a Design Superpower

08:11 The Model Home and the Bet That Launched a Career

11:10 The Design Star Journey and Trusting the Timing

13:05 Taught by Experience and Finding an Artistic Voice

14:56 Trends and the Evolution of Style

16:47 Redefining Success through Choices and Peace

19:04 Managing Elective Stress and Client Expectations

21:04 The Walkthrough and Shuffling the Design Puzzle

23:26 Current Projects and the Season of Rejuvenation

Follow on Instagram: https://www.instagram.com/tiffanybrooksinteriors/?hl=en

Tiffany's Website: https://www.tiffanybrooksinteriors.com/

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

• Subscribe wherever you get your podcasts

• Leave a review

• Follow us on social media

• Share with fellow creatives

Have you ever wondered what it takes to build a creative empire from the ground up? In this episode, I sit down with the remarkable Tiffany Brooks, an interior designer whose journey is as inspiring as her stunning creations. From a bet that launched her career to designing for icons such as LeBron James, Tiffany's story is a powerful lesson in trusting your creative instincts.

Join us as we explore how she cultivated her signature style, navigated the pressures of building a design company, and redefined success on her terms. This conversation is a candid look into the life of a design powerhouse, offering invaluable insights for anyone daring to build their own creative legacy.

00:00 Introduction to Tiffany Brooks and Transformative Design

02:09 Engineering a Creative Brain and Childhood Influences

04:35 The Big C versus Little C Creativity

06:36 Property Management as a Design Superpower

08:11 The Model Home and the Bet That Launched a Career

11:10 The Design Star Journey and Trusting the Timing

13:05 Taught by Experience and Finding an Artistic Voice

14:56 Trends and the Evolution of Style

16:47 Redefining Success through Choices and Peace

19:04 Managing Elective Stress and Client Expectations

21:04 The Walkthrough and Shuffling the Design Puzzle

23:26 Current Projects and the Season of Rejuvenation

Follow on Instagram: https://www.instagram.com/tiffanybrooksinteriors/?hl=en

Tiffany's Website: https://www.tiffanybrooksinteriors.com/

Website: Martine SeverinFollow on Instagram: Martine | This Is How We CreateSubscribe to the Newsletter: Martine's Substack

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

• Subscribe wherever you get your podcasts

• Leave a review

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Have you ever walked into a room where you belonged, yet felt like a total intruder? Even when surrounded by friends or longtime colleagues, that whisper of inadequacy—the one that claims you are "running a game" on everyone—often grows loudest just as you are about to shine. In this solo episode, I pull back the curtain on a recent, that forced me to confront my own "elaborate dance of diminishment". We explore the terrifying possibility that we aren't actually afraid of being incompetent, but rather, we are terrified of being seen as someone who knows they are truly good at what they do. If you have ever felt the need to offer a disclaimer before sharing a brilliant idea, this conversation is your invitation to stop shrinking and start taking up the space you have already earned.

00:13 The anatomy of an uninvited guest

01:15 Six seats and a drop in the stomach

02:34 The hammer in my chest

04:10 Why we make space for everyone but ourselves

05:50 Maya Angelou and the fear of being seen

07:14 Potholes, grandmothers, and unexpressed brilliance

09:37 Trading disclaimers for bravery

Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

• Subscribe wherever you get your podcasts

• Leave a review

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Karl Ferguson Jr. never planned to be a photographer. He picked up a camera because he was following his interest in the burgeoning Hip Hop Scene. Years later, his portraits of Black culture have appeared in Vibe, Billboard, and The Hollywood Reporter. In this conversation, Karl talks about what it really takes to build a creative life on your own terms, why he spent two decades at Verizon while quietly becoming one of the most sought-after photographers in entertainment, and what it means to be a visual historian when representation is still a fight.

00:00 Introduction to Karl Ferguson and the "Visual Historian"

02:20 From The Bronx to the Music Industry

04:02 Picking Up the Camera Out of Necessity

06:26 The First Byline: Validation from Vibe Magazine

08:32 Mastering the Art of Networking and Relationships

15:07 The Responsibility of the Visual Historian

17:07 Creating Intimacy in Celebrity Portraiture

23:31 Building Community at The Grand Studio

25:48 Demystifying the Role of the Digital Tech

31:40 Breaking the Starving Artist Myth: The Verizon Years

43:40 The Importance of Personal Work and Creative Play

49:55 Redefining Success Through authentic Connection

Follow Karl on Instagram: https://www.instagram.com/karlfergusonjr

Karl's website: https://www.karlfergusonjr.com/

Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

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Have you ever wondered why a client chooses your lens over a thousand others? In this solo session, I dive into a transformative conversation that shifted my entire understanding of why I am hired as a photographer. We explore the "economy of vision" and how your unique cultural position creates a value that no standard rate card can capture. If you are ready to stop defending your fees and start educating your clients on the specific promise only you can deliver, this episode will help you reclaim your worth.

00:00 The Ritual of the Ceramic Plate

01:30 More Than a Service: Why People Actually Hire You

02:31 Thelma Golden and the Economy of Vision

03:40 Defining Your Aesthetic Universe and Cultural Value

04:53 Moving Beyond Objects to Your Specific Promise

08:40 Productive Discomfort: Teaching People How to Want Your Work

10:00 Rehearsing Your Position Over Your Price

12:00 Homework: Identifying the Five Values of Your Work

Website: http://www.martineseverin.comFollow on Instagram: @martine.severin | @thisishowwecreate_ Subscribe to the Newsletter: http://www.martineseverin.substack.com

This is How We Create is produced by Martine Severin. This episode was edited by Daniel Espinosa. Podcast show art is designed by Violetta Encarnación. Music by Timothy Infinite.

• Subscribe wherever you get your podcasts

• Leave a review

• Follow us on social media

• Share with fellow creatives