In this episode, Georgia caught up with Scott Middleton, Founder of Terem, where they spoke about Design Thinking and User-Centered Design Principles, and how they highlight the importance of understanding the needs, wants, and desires of their customers. It’s still surprising how often product folk don’t really speak to their customers..!

It was an absolute pleasure talking to Scott about how Product Managers can conduct meaningful customer interviews and how he helps product folk understand the “why” behind the “what” of the data.

In this episode we discuss:

✓    Why customer interviews are important

✓    How to prepare for and run customer interviews effectively

✓    Different interviewing techniques

✓    Effective interview questions to get the right data

Access the resources mentioned in this episode and connect with us...

Resources:

1. Integrity by Henry Cloud
2. Profit Principle by Peter Fritz
3. Four Steps to Epiphany by Steve Blank
4. 
   

https://terem.tech/how-to-run-early-customer-interviews/ <= a step by step guide

https://terem.tech/what-is-the-1-resource-for-product-ideas/ <= the research

https://terem.tech/how-to-conduct-excellent-customer-interviews/ <= a webinar interview/discussion about this

We also have an upcoming webinar on customer research: https://terem.tech/upcoming-webinar-product-research-ops-how-to-involve-customers-in-every-release/

Connect with guest:

https://www.linkedin.com/in/scottmiddleton/

https://twitter.com/scottmiddleton

Connect with Georgia Hart:

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To join The Product Edge mailing list: https://theproductedge.com.au/