In this episode of The Product Handbook, we explore how to improve customer retention by building products people return to again and again — with the help of behavioral insights and the Hook Model.

You’ll learn:

• Why retention is the strongest driver of long-term product growth
• How to use the Hook Model — Trigger, Action, Reward, Investment — to create repeatable value
• How to identify and strengthen the moments where users build habits with your product
• Practical retention strategies you can apply across the customer journey, from onboarding to long-term engagement
• How to turn feedback, user behavior, and product experience into loops that keep customers coming back

If you’ve ever wondered how some products become part of their users’ routines, this episode shows how to improve retention by designing experiences that create meaningful, durable habits.

In this episode of The Product Handbook, we break down what makes a strong Go-to-Market (GTM) strategy — and how product managers can help bring a product to market with clarity, alignment, and momentum.

You’ll learn:

• The core components of a GTM strategy, including segmentation, targeting, and positioning
• How to define your ideal customer profile and craft a value proposition that actually resonates
• How to choose the right channels, pricing model, and messaging for your launch
• The leading and lagging metrics that show whether your GTM plan is working — from CAC to MRR to churn
• Common pitfalls that derail GTM efforts, like weak cross-functional alignment or ignoring the post-sale experience

If you’ve ever needed to launch a new product, feature, or market entry with confidence, this episode gives you a clear playbook for building and executing an effective GTM strategy.

In this episode of The Product Handbook, we explore how to validate product ideas with real customers — before you waste time building something nobody wants.

You’ll learn:

• How to combine qualitative and quantitative validation techniques for stronger insights
• How to run effective customer interviews that reveal real pain points, not polite feedback
• Why early testing with MVPs, prototypes, and landing pages helps confirm genuine demand
• How to spot false positives and avoid mistaking interest for intent
• Practical ways to identify early adopters and turn feedback into actionable validation

If you’ve ever struggled to tell whether your next idea is worth pursuing, this episode gives you the playbook to test, learn, and validate — with confidence and real customer evidence.

In this episode of The Product Handbook, we explore how to consistently come up with strong, customer-driven feature ideas — the kind that actually move the needle instead of cluttering the roadmap.

You’ll learn:

• How to use frameworks like Jobs-to-Be-Done to uncover what customers truly need
• How to blend qualitative insights (interviews, usability tests) with quantitative data (analytics, surveys) for better ideas
• Proven ideation techniques like SCAMPER, the Five Whys, and structured brainstorming
• How to balance creativity with evidence so your features solve real problems, not hypothetical ones
• Why continuous discovery helps great ideas emerge naturally - and stay relevant over time

If you’ve ever stared at a backlog wondering what to build next, this episode gives you the mindset and tools to generate better feature ideas with confidence and purpose.

In this episode of The Product Handbook, we tackle one of the most debated ideas in product management — the claim that PMs are the “CEO of the product.”

You’ll learn:

• Where the “CEO of the product” metaphor came from — and why it still sparks strong opinions
• Why some experts, like Marty Cagan, say this mindset helps build ownership and accountability
• Why others, like Martin Eriksson, argue it’s misleading and sets the wrong expectations
• How to balance influence without authority — leading through trust, clarity, and collaboration instead of command
• What this debate reveals about ego, leadership, and the evolving PM role (including how AI might reshape it)

If you’ve ever wondered whether product managers actually run the show — or if that’s just a myth we tell ourselves — this episode gives you a grounded, honest look at what real product leadership means.

In this episode of The Product Handbook, we get real about promotions — what it takes to move up as a product manager and how to actually make it happen.

You’ll learn:

• The skills that signal readiness for the next level — from strategic thinking to cross-functional leadership
• How to frame your impact using product metrics like adoption, retention, and business outcomes
• When and how to start the promotion conversation with your manager (hint: it’s earlier than you think)
• How to navigate the IC vs. management track and pick the right path for your strengths
• Tactics for negotiating compensation — salary, equity, and bonuses — with confidence and clarity

If you’ve been quietly waiting for recognition, this episode gives you the mindset and playbook to make your case, earn that title, and get paid what you’re worth.

In this episode of The Product Handbook, we explore how introverts can not only survive but thrive in one of the most social and demanding roles in tech — product management.

You’ll learn:

• How to turn introvert strengths like active listening and thoughtful analysis into superpowers
• Strategies for building influence through expertise, empathy, and data-driven decisions
• Practical ways to manage energy — from calendar blocking to balancing meetings with deep work
• How to approach networking, presentations, and interviews with confidence (without faking extroversion)
• Why career growth as an introvert is about experimentation, learning, and treating your path like a product

If you’ve ever felt drained by endless collaboration or worried that quiet leadership doesn’t get noticed, this episode shows how introverts can lead with authenticity and impact.

In this episode of The Product Handbook, we unpack what separates good product managers from the rest — the skills, mindset, and habits that make the role truly effective.

You’ll learn:

• The core traits of great PMs — from clear communication to customer obsession and strategic focus
• Why strong PMs prioritize outcomes over outputs and clarity over control
• Insights from survey data on where PMs struggle most, from time management to strategy alignment
• The difference between product management and project management — and why owning the “why” and “what” matters
• Lessons from pioneers and modern PM leaders who helped shape the craft

If you’ve ever wondered what makes a good product manager great, this episode gives you the essential toolkit — skills to sharpen, habits to build, and mindsets to lead with.

In this episode of The Product Handbook, we break down Patrick Lencioni’s classic framework, The Five Dysfunctions of a Team, and apply it to the unique challenges of product teams.

You’ll learn:

• The five dysfunctions that undermine collaboration: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results
• How these dysfunctions show up in product teams — from weak discovery to roadmap thrash
• Practical ways to build trust, encourage healthy debate, and drive accountability
• Why aligning on collective outcomes matters more than individual heroics
• How PMs and product leaders can use this framework to diagnose and strengthen their teams

If you’ve ever sensed your team had the talent but kept missing its stride, this episode gives you the tools to spot dysfunction early and create a healthier, higher-performing product team.

In this episode of The Product Handbook, we explore how product managers and leaders can delegate effectively — freeing themselves from tactical busywork to focus on strategy, vision, and impact.

You’ll learn:

• The types of tasks PMs should delegate vs. the ones they must own
• How to delegate with clarity — setting expectations, resources, and timelines without micromanaging
• Why poor delegation turns PMs into “product janitors” and how to avoid that trap
• Common delegation mistakes that erode trust and how to fix them
• How empowered, cross-functional teams (think Spotify or Amazon) make scalable delegation possible

If you’ve ever struggled to balance execution with leadership, this episode gives you the mindset and practices to delegate effectively — and lead at a higher level.