In this episode of The Product Handbook, we explore how to consistently come up with strong, customer-driven feature ideas — the kind that actually move the needle instead of cluttering the roadmap.

You’ll learn:

• How to use frameworks like Jobs-to-Be-Done to uncover what customers truly need
• How to blend qualitative insights (interviews, usability tests) with quantitative data (analytics, surveys) for better ideas
• Proven ideation techniques like SCAMPER, the Five Whys, and structured brainstorming
• How to balance creativity with evidence so your features solve real problems, not hypothetical ones
• Why continuous discovery helps great ideas emerge naturally - and stay relevant over time

If you’ve ever stared at a backlog wondering what to build next, this episode gives you the mindset and tools to generate better feature ideas with confidence and purpose.