In this episode of The Product Handbook, we unpack what product transformation really means — and why it’s about much more than adopting the latest tools or frameworks.

You’ll learn:

• How product managers drive transformation through customer-centric thinking and Agile practices
• Why successful change depends on alignment with business strategy, not just technology adoption
• The common challenges of transformation — resistance, silos, and lack of buy-in — and how to overcome them
• Case studies from companies like LEGO and ZF Group that show transformation in action
• How resilience, adaptability, and clear communication help sustain long-term impact

If you’ve ever been tasked with “driving transformation” and wondered what that really entails, this episode gives you the mindset, frameworks, and stories to lead change with confidence.

In this episode of The Product Handbook, we look at why asking the right questions is one of the most powerful skills a product manager can develop — whether you’re working with stakeholders, interviewing users, or shaping strategy.

You’ll learn:

• How better questions lead to clearer decisions, deeper insights, and stronger alignment
• Techniques for framing questions that uncover needs instead of opinions
• How to adapt your questioning style for different settings — from user research to executive meetings
• Common traps like leading questions or surface-level prompts, and how to avoid them
• Practical habits to keep improving your questioning skills over time

If you’ve ever left a meeting or interview realizing you didn’t quite get to the heart of the issue, this episode shows you how to sharpen your questions and unlock better answers.

In this episode of The Product Handbook, we explore how to write product problem statements that drive clarity, alignment, and better solutions.

• You’ll learn:
• Why starting with a clear problem — not a solution — is the foundation of great products
• Frameworks for structuring problem statements, from the “5 Ws” to the “When / They want / So they can / But they can’t because” format
• Common pitfalls like vague wording, assumptions, or solution-first thinking — and how to avoid them
• How to ground problem statements in real evidence and user insights
• Ways to use problem statements to align teams, guide discovery, and iterate over time

If you’ve ever struggled to keep your team focused on the why instead of jumping straight to the what, this episode gives you the tools to craft problem statements that unlock smarter product decisions.

In this episode of The Product Handbook, we dive into five of the most infamous product flops — and the lessons every product manager can take from them.

You’ll learn:

• Why Amazon’s Fire Phone proved that even giants can’t buy success
• How Quibi burned $1.75B trying to reinvent video in the wrong format
• Why the Juicero became a $400 punchline in Silicon Valley
• What went wrong with Apple Maps’ 2012 launch despite Apple’s brand power
• How Microsoft Tay showed the risks of unleashing unguarded AI into the wild

If you’ve ever wondered how companies with money, talent, and scale still get it so wrong, this episode breaks down the decisions, missteps, and cautionary lessons behind some of tech’s biggest fails.

In this episode of The Product Handbook, we explore what true product ownership means — and how product managers can foster it in themselves and their teams.

You’ll learn:

• Why product ownership is about outcomes, not tasks, and how it drives business impact
• Frameworks and strategies to strengthen ownership and decision-making
• How to balance accountability with empowerment, avoiding the trap of micromanagement
• The role of empathy, clear communication, and coaching in building trust and alignment
• How to create a culture where teams feel empowered to innovate and take responsibility

If you’ve ever wondered how to shift from simply managing tasks to truly owning outcomes, this episode gives you the mindset and practices to cultivate product ownership at every level.

In this episode of The Product Handbook, we dive into data products — how they’re built, managed, and scaled to turn raw data into actionable insights.

You’ll learn:

• What makes data products unique and how the role of a data PM differs from a traditional PM
• The building blocks of modern data products: analytics layers, semantic models, and self-serve BI
• Why data quality, governance, and packaging matter for adoption and trust
• How to understand user needs and design data products that people actually use
• Future trends shaping the space, from data democratization to AI-powered analytics and digital product passports

If you’ve ever wondered how to move beyond dashboards and create real business impact with data, this episode gives you the playbook for managing data products with confidence.

In this episode of The Product Handbook, we explore what it takes to make digital products accessible at scale — from WCAG compliance to practical workflows for continuous improvement.

You’ll learn:

• What’s new in WCAG 2.2 and why accessibility standards matter for both users and organizations
• How to approach accessibility audits and build remediation workflows into your product process
• Key focus areas like keyboard navigation, color contrast, alternative text, and authentication
• The business case for accessibility — improved user experience, legal compliance, and market reach
• How to embed accessibility into your roadmap so it’s sustainable, not a one-time project

If you’ve ever wondered how to go beyond checklists and truly scale accessibility in your product, this episode gives you the frameworks and practices to make inclusivity part of your strategy.

In this episode of The Product Handbook, we explore how product analytics helps you move beyond gut feeling to data-driven decisions that drive growth.

You’ll learn:

• The key product metrics every PM should know — from feature adoption to churn, LTV, and MRR
• How to design and run A/B tests that actually produce reliable insights
• The strengths of popular analytics tools like Mixpanel, Amplitude, and UXCam, and when to use them
• Common mistakes to avoid, like chasing vanity metrics or confusing correlation with causation
• How to turn raw data into actionable insights that improve user experience and business outcomes

If you’ve ever struggled to connect metrics with real decisions, this episode gives you the frameworks, tools, and best practices to make analytics a cornerstone of your product strategy.

In this episode of The Product Handbook, we dig into the research side of product management — how to understand your market and keep a sharp eye on competitors.

You’ll learn:

• How to gather customer insights through qualitative and quantitative research methods
• Tools and frameworks for analyzing competitors without getting stuck in feature-chasing
• How market research and competitor analysis shape positioning, differentiation, and launch decisions
• Practical ways PMs can integrate research into ongoing discovery and strategy work

If you’ve ever wondered how to validate opportunities, size up competitors, and sharpen your product strategy, this episode gives you the playbook for turning research into an advantage.

In this episode of The Product Handbook, we unpack the lessons from The Mom Test — the essential book on how to talk to customers and avoid the traps of misleading feedback.

You’ll learn:

• Why most customer conversations go wrong — and how polite lies or vague opinions distort product discovery
• The principles of The Mom Test for asking better questions that focus on real behavior and real problems
• How to avoid hypothetical “would you use this?” answers and uncover insights you can actually act on
• Practical tips for structuring interviews, picking the right customer segments, and spotting patterns in feedback
• How these skills help PMs de-risk early ideas, sharpen product discovery, and build things people truly need

If you’ve ever struggled to get honest, useful insights from customers, this episode gives you the tools to turn conversations into reliable data for smarter product decisions.