In this episode of The Product Handbook, we dive into five of the most infamous product flops — and the lessons every product manager can take from them.

You’ll learn:

• Why Amazon’s Fire Phone proved that even giants can’t buy success
• How Quibi burned $1.75B trying to reinvent video in the wrong format
• Why the Juicero became a $400 punchline in Silicon Valley
• What went wrong with Apple Maps’ 2012 launch despite Apple’s brand power
• How Microsoft Tay showed the risks of unleashing unguarded AI into the wild

If you’ve ever wondered how companies with money, talent, and scale still get it so wrong, this episode breaks down the decisions, missteps, and cautionary lessons behind some of tech’s biggest fails.