In this episode of The Product Handbook, we look at why asking the right questions is one of the most powerful skills a product manager can develop — whether you’re working with stakeholders, interviewing users, or shaping strategy.

You’ll learn:

• How better questions lead to clearer decisions, deeper insights, and stronger alignment
• Techniques for framing questions that uncover needs instead of opinions
• How to adapt your questioning style for different settings — from user research to executive meetings
• Common traps like leading questions or surface-level prompts, and how to avoid them
• Practical habits to keep improving your questioning skills over time

If you’ve ever left a meeting or interview realizing you didn’t quite get to the heart of the issue, this episode shows you how to sharpen your questions and unlock better answers.