In this episode of The Product Handbook, we break down what makes a strong Go-to-Market (GTM) strategy — and how product managers can help bring a product to market with clarity, alignment, and momentum.

You’ll learn:

• The core components of a GTM strategy, including segmentation, targeting, and positioning
• How to define your ideal customer profile and craft a value proposition that actually resonates
• How to choose the right channels, pricing model, and messaging for your launch
• The leading and lagging metrics that show whether your GTM plan is working — from CAC to MRR to churn
• Common pitfalls that derail GTM efforts, like weak cross-functional alignment or ignoring the post-sale experience

If you’ve ever needed to launch a new product, feature, or market entry with confidence, this episode gives you a clear playbook for building and executing an effective GTM strategy.