B2B Craftworks

How to Connect With B2B Writing (With Kristen LaFrance)


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B2B writing might seem like it's about businesses doing their thing, but it's really about connecting with a change people are trying to make in their work lives.

 Kristen LaFrance is a community and podcasting pro and Mayor of DTC Twitter. In this episode of B2B Craftworks, Kristen shares her experience  connecting with business, marketing, and content.

Learn more about Kristen: https://twitter.com/kdlafrance
Get fun memes: https://twitter.com/AwYeahSarah
Learn more about B2BWI: https://www.B2BWritingInstitute.com

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B2B CraftworksBy B2B Writing Institute

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