How can you connect better with buyers?

So many B2B professionals think using words like “digitalization”, “seamless” and “customer experience” will do the trick, but what you end up getting is the opposite effect.

How can you connect better with buyers? So many B2B professionals think using words like “digitalization”, “seamless” and “customer experience” will do the trick, but what you end up getting is the opposite effect.

How to Connect with Your Audience: Copywriting, Communication and Golden Shoes (with Christine Calvert, Text Doctor)

Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships. 

Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital. 

I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey. 

Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.

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Marketing

Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships. Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital. I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey. Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.

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How to Connect with Your Audience: Copywriting, Communication and Golden Shoes (with Christine Calvert, Text Doctor)

How to Connect with Your Audience: Copywriting, Communication and Golden Shoes (with Christine Calvert, Text Doctor)