Playing the Long Game

Have you ever wondered why it’s so darn hard to remember what happened in your last meeting?

Or why it’s so difficult to change? Or learn a new skill?

It comes down to your brain, which was designed about 10,000 years ago.

A brain that was meant to escape lions and tigers, not one meant to deal with a fast-moving and modern society.

When your brain feels like it’s in fight/ flight/ freeze mode, it is extremely difficult to be productive and creative. Both, of which, are important to a healthy personal and professional life.

Videos engage. They educate and they help us to remember things in ways that written text cannot.

Surprisingly, one of the most important places to use videos is towards your own internal employees.

According to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles.

So how do you get started using video as a communication tool inside your company?

Regardless of your position in an organization, you will have to sell-in your idea at one point or another.

Selling-in usually requires that you do it in plenum.

Sometimes you have to do it as a public speaker…. On a stage.

Most people quake in their shoes when they hear the words “public speaking.”

But this is one of the best ways to form connections, influence decisions and motivate change.

People are not machines. They’re human beings.

And for most humans, emotions weigh heavier than logic.

That’s why stories are so powerful.

Stories make the intangible tangible, the boring exciting and the impossible possible.

No one knows this better than @Christoffer Omberg, CEO & Co-founder of Oslo Business Forum.

In this week's episode, we hear how two university dropouts with only 1 MNOK between them ended up creating Norway's largest networking and leadership conference.

Buyers want to be treated as people, not as numbers.

So why do 70% of customers still feel like their experience is impersonal and generic?

In this week’s podcast, I chat with Mikko Honkanen, CEO and co-founder of Finnish sales intellgence platform, Vainu.

We talk about how sales and marketing teams can use data to find the right ICP, personalize at scale and enhance buyer experiences.

How can you connect better with buyers?

So many B2B professionals think using words like “digitalization”, “seamless” and “customer experience” will do the trick, but what you end up getting is the opposite effect.

When you’re always running after the deal, it’s easy to lose sight of what really matters - the value you provide to your customers, to society and to yourself.

This week, I sit down with Martin Da Veiga, Norway’s best SDR (professional meeting booker) to understand how he sees the world of sales.

Well-functioning teams are a “must-have” for any company to succeed.

But finding people with the right fit people and creating the conditions for them to thrive can be a challenge.

This week, I sit down with Inevo AS partner, Karl Philip Lund to hear his thoughts on how to create successful teams.

The modern way selling in 2021 is the consultative approach.

It's about having a conversation based on value, being a subject matter expert and really understanding your customer's industry so that you can come with good insights.

Michael Ærø, aka the ""Sales Whisperer"" shares his thoughts on how sales people can better help and advise customers.

Building internal relationships with colleagues are just as important as building external customer relationships. All too often misunderstandings and internal conflicts impede progress.

Hear what Jeanette Luytkis, executive leadership coach and CEO of Futt Management Consulting, thinks companies should keep in mind when building internal relationships and high performance cultures. She'll debunk everything you thought about team building.