Buyers want to be treated as people, not as numbers.

So why do 70% of customers still feel like their experience is impersonal and generic?

In this week’s podcast, I chat with Mikko Honkanen, CEO and co-founder of Finnish sales intellgence platform, Vainu.

We talk about how sales and marketing teams can use data to find the right ICP, personalize at scale and enhance buyer experiences.

Buyers want to be treated as people, not as numbers. So why do 70% of customers still feel like their experience is impersonal and generic? In this week’s podcast, I chat with Mikko Honkanen, CEO and co-founder of Finnish sales intellgence platform, Vainu. We talk about how sales and marketing teams can use data to find the right ICP, personalize at scale and enhance buyer experiences.

How to Personalize at Scale (with Mikko Honkanen, CEO & Co-founder, Vainu)

Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships. 

Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital. 

I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey. 

Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.

Business

Marketing

Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships. Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital. I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey. Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.

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How to Personalize at Scale (with Mikko Honkanen, CEO & Co-founder, Vainu)

How to Personalize at Scale (with Mikko Honkanen, CEO & Co-founder, Vainu)