The modern way selling in 2021 is the consultative approach. 

It's about having a conversation based on value, being a subject matter expert and really understanding your customer's industry so that you can come with good insights.

 Michael Ærø, aka the ""Sales Whisperer"" shares his thoughts on how sales people can better help and advise customers.

The modern way selling in 2021 is the consultative approach. It's about having a conversation based on value, being a subject matter expert and really understanding your customer's industry so that you can come with good insights. Michael Ærø, aka the ""Sales Whisperer"" shares his thoughts on how sales people can better help and advise customers.

Lead with value. Not with product. (with Michael Ærø, Partner at Implement Consulting Group)

Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships. 

Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital. 

I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey. 

Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.

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Welcome to Playing the Long Game, a show that's dedicated to helping B2B companies create long-lasting customer relationships. Playing the Long Game is about being human and leading with empathy through every touchpoint in the customer journey, both human and digital. I want to inspire you to think of buyers and customers as people, not as just a number. In each episode, I will bring you conversations with leading business professionals and experts who share tips, stories and advice on how to create long-lasting customer relationships through every step of the customer journey. Whether you’re on an internal team, in sales, marketing or service, this podcast can be your masterclass to learning everything you need to connect and build trust with your customers.

Share Lead with value. Not with product. (with Michael Ærø, Partner at Implement Consulting Group)

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Lead with value. Not with product. (with Michael Ærø, Partner at Implement Consulting Group)

Lead with value. Not with product. (with Michael Ærø, Partner at Implement Consulting Group)