In this episode, I discuss the challenges hairstylists face in adapting their marketing strategies to the ever-changing landscape of social media. I explore how the needs and preferences of clients have evolved over time, and how stylists can effectively use social media to connect with their clients and grow their business. I also share personal frustrations and insights, emphasizing the importance of showcasing skills and providing valuable content to attract and retain clients.

00:00Introduction

01:21Adapting Marketing Strategies

02:25Changing Consumer Behavior

05:22The Business of Social Media

08:04The End Goal of Social Media

09:08Prioritizing Business Growth

10:13Personal Frustrations

11:01Getting Eyes on Your Page

13:11Showing Up Every Day

13:43The Power of Before and After

15:20The Importance of Evidence

17:29Educating Clients

22:51Utilizing Social Media for Education

24:28Creating an Experience

Instagram Example of Engaging Content: Showcasing work, educating consumer and establishing expertise: Insta @tampa_aesthetic_injector