By Kristen Varoli
4.8
6666 ratings
The podcast currently has 128 episodes available.
In this epsiode, I discuss the importance of focusing on nine impact zones to positively impact your business as a hair stylist or salon owner. I emphasize the significance of elevating your skill set and technique, as it is the most important impact zone because it's what people are paying you for. By continuously practicing and mastering your craft, you can brand and market yourself effectively, attract referrals, and set boundaries for your schedule. Being excellent at what you do not only builds your reputation but also gives you leverage to increase your pricing and creates demand for your services. Tune in to learn more about how to elevate your skill set and take your career to the next level.
In this episode, I discuss the crucial elements of a service experience and why they are non-negotiable. I break them down into the "big details" and "small details" and encourage you start with the 3 big details first.
Have you been enjoying this series? have you implemented anything new into your salon expereince that you have heard on the podcast? I'd love to hear about it! Share it with me at [email protected]
In this episode, I discuss the significance of the shampoo experience in the salon. I explain how it relaxes the client, sets the tone for their whole experience, and makes the salon visit memorable and desirable. I also highlight the opportunity to engage all the senses and create a unique and immersive experience for the client. Tune in to learn more about how the shampoo experience can enhance your salon business.
00:00Introduction
01:00The Nine Impact Zones
02:08The Relaxing Effect of Shampoo
03:58The Importance of Touch and Senses
09:36The Shampoo Experience as a Revenue Stream
In this episode, I discuss the significance of creating a positive first impression in the salon experience. I explain how every client, whether it's their first visit or not, forms an immediate impression upon entering the salon. I emphasize the importance of consistency in greeting clients with a smile and positive energy, as it sets the tone for the entire appointment. By creating a welcoming atmosphere, we can establish trust with our clients ultimately creating more clients, more referrlas, and more money.
00:00 Introduction 02:56 The Importance of First Impressions 08:00 Creating a Positive Feeling 09:52 The Impact on Consultations 12:16 Client Responses and Results 14:24 The Recipe for Success
In this video, I share the 9 impact zones of your business that will make the biggest difference in attracting new clients, retaining existing clients and increasing your revenue.
00:00 Introduction 01:36 Creating Demand 03:34 Delivering Excellent Service 09:16 Shampoo Experience 14:24 Making Product Recommendations 19:53 Utilizing Social Media 38:15 Salon Atmosphere 39:44 Service Experience 44:32 Conclusion
In this episode, I discuss the challenges hairstylists face in adapting their marketing strategies to the ever-changing landscape of social media. I explore how the needs and preferences of clients have evolved over time, and how stylists can effectively use social media to connect with their clients and grow their business. I also share personal frustrations and insights, emphasizing the importance of showcasing skills and providing valuable content to attract and retain clients.
00:00Introduction
01:21Adapting Marketing Strategies
02:25Changing Consumer Behavior
05:22The Business of Social Media
08:04The End Goal of Social Media
09:08Prioritizing Business Growth
10:13Personal Frustrations
11:01Getting Eyes on Your Page
13:11Showing Up Every Day
13:43The Power of Before and After
15:20The Importance of Evidence
17:29Educating Clients
22:51Utilizing Social Media for Education
24:28Creating an Experience
Instagram Example of Engaging Content: Showcasing work, educating consumer and establishing expertise: Insta @tampa_aesthetic_injector
In this episode, I discuss the challenges faced by stylists and salon owners in growing their businesses. I share insights and strategies for maximizing your salon's potential, including addressing location-specific issues, building a strong clientele, and optimizing your space. I also provide recommendations for managing client requests, expanding your team, and generating additional income. Tune in to gain valuable tips and ideas for taking your business to the next level.
00:00Introduction
01:59Challenges and Growth
07:06Clientele Building
08:52Establishing Expertise
11:16Location Considerations
14:46Expanding Your Space
20:58Setting Business Hours
22:35Maximizing Revenue and Space
In this epsiode we discuss the benefits of hiring a salon assistant and how to train a salon asistant once they are hired. Plus tips on hiring and growing your salon team.
In this episode, I address the challenges that salon owners face, such as feeling overwhelmed and struggling with communication and leadership. I provide practical tips and strategies to help salon owners navigate these challenges, including having timely conversations, writing down and envisioning the ideal salon environment, and implementing one change at a time. By following these steps, salon owners can create a positive and thriving salon culture.
00:00Introduction 07:32Having Necessary Conversations 13:43Writing Down Challenges 17:04Envisioning the Ideal Salon 18:09Choosing One Thing to Implement 21:47The Importance of Communication Love this episode? Dont forget to rate and review In Demand HairstylistThe podcast currently has 128 episodes available.
139 Listeners
562 Listeners
361,712 Listeners
246 Listeners
2,070 Listeners
55 Listeners
774 Listeners
105 Listeners
238 Listeners
18 Listeners
38 Listeners
44 Listeners
125 Listeners
5 Listeners
13,128 Listeners