One thing you need to know about your customers to write copy that sells

How to inject transformational benefit in the copy that you write for higher conversion

Learn how you should write your emails to convert your email subscribers to paying customers

Resources/Links:

  8 Mistakes Wreck Your Online Marketing: Free Checklist Reveals Which Ones You’re Making

Summary

Danny Bermant is director of Brainstorm Digital. With over 13 years in digital marketing, Danny is one of the UK’s top lead-generation experts, helping companies and organizations generate new business through their social media activity. He has a particular interest in education, B2B and in the pharmaceutical and healthcare sectors, although he has worked with many other sectors too. As well as delivering the majority of our training courses, Danny is a sought-after speaker who regularly addresses conferences on how social media can be used for client acquisition.

In this episode of Marketing the Invisible, Danny shares how they engineer online sales funnels that deliver enquiries, leads, and sales

Check out these episode highlights:

00:45 – Danny’s professional background as a digital marketing expert

01:12 – His ideal clients: clients who are basically selling a product or service that requires a lot of nurturing in order to get a customer to end up buying

2:06 – The conversion problems he helps solve for his clients for them to write and send e-mails that get results

2:58 –The symptoms his clients experience when trying to solve their conversion problems

3:26 – What's an acceptable open rate?

5:07 – Dany’s Valuable Free Action (VFA): Stop talking about yourself. Most brands what they do is they talk all about themselves their products their office and the audience not that interested. It's really not about us. That's the problem. The audience you want to talk about they want to talk about is talk about them.

5:54 – Danny’s Valuable Free Resource (VFR): bit.ly/emailpodcast

6:18 – What's the one thing you really need to know about your customers to write copy that sells and what is the one thing you need to know about your customer to write that copy that will transform the relationship you have with them? You need to understand the real reason they're attracted to you.

Tweetable Takeaways from this Episode:

Transcript

(Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

Tom Poland: Hello everyone. A very warm welcome to another edition of Marketing the Invisible. My name is Tom Poland joined today by Danny Bermant. Where you hang out man?

Danny Bermant: Hanging out in London.

Tom Poland: London one of my favorite cities in the world to visit. It's just a fascinating cosmopolitan smorgasbord of cultural diversity. Yum yum yum. I on the other hand live in a very bland Little Castaways Beach near Noosa in Queensland Australia where there is essentially just sand and waves and that's about it.

Danny Bermant: Sounds pretty good to me.

Tom Poland: Yeah. Both places are pretty good for holidays. I would suggest so folks that you don't know Danny. He's one of the United Kingdom's top email marketing experts and his forte which we're going to cover in this seven minute blast is How to Convert E-mail subscribers into New Clients. Can't wait. Identity must be a lot of money left on the table by people not knowing how to do this.

Danny Bermant: Absolutely.

Tom Poland: All right.