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Welcome back to another episode of Clipped, the podcast that's all about helping you navigate the podcasting world, and teaching you how to make a little dough from your show.

In today's episode, we're diving into a topic that's been buzzing in the podcast community: the rise of podcasting on YouTube. With YouTube pouring significant resources into its podcasting ecosystem, it's at the crux of podcast growth. 

So, we’re exploring why you should consider adding a video component to your show, and why you should be prioritizing YouTube as a platform for your podcast.

With features like YouTube Music and a dedicated podcast playlist, YouTube is offering podcasters a world of opportunity for growth and discoverability. But it's not just about uploading your episodes; there are specific steps to ensure your podcast shows up in the right places, and we're covering all that and more.

Episode Highlights:

• YouTube's Growing Podcast Community: Why YouTube is becoming a hub for both podcasters and listeners.

• How to Get Your Podcast on YouTube Music: A step-by-step guide to setting up your podcast so it appears in YouTube Music's dedicated podcast section.

• The Importance of YouTube Music: How YouTube is leaning heavily on YouTube Music as its primary podcasting platform.

• YouTube Music: App & Desktop: The platform is available both as an app and on desktop, offering flexibility for listeners.

• Audio vs. Video: The importance of incorporating video into your podcast strategy and why sticking to audio-only could mean missing out on significant growth opportunities.

• Discoverability on YouTube: How YouTube's algorithm can help your podcast reach a new audience.

Fun Fact:

• RSS Feed Rumors: YouTube is rumored to start pulling in podcasts via RSS feeds, which could be a game-changer for podcast discoverability.

Resources:

• YouTube Music

• Clipped on YouTube Music 

 

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