Whether it's for your website, social media, or a Chamber directory listing, the description of your business can either grab someone's attention or make you blend into the background. Most business descriptions are either filled with useless platitudes or trying to sell you their stuff without giving the reader any reason why they should buy your stuff.

Your business description matters. It is the first impression many people will get of you. It's your elevator pitch in written form—and in the digital world, it often stands in for you. Think of it as your "hook."

Let's dive into how to create a business description to attract YOUR target market.

Watch it on YouTube: https://youtu.be/nvA7rfgP1rc

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