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In this episode, I’m joined by Josh Emrick, founder of JECP (Josh Emrick Creative Partners)—a video storytelling studio dedicated to helping rebels, culture shapers, and bold thinkers bring their visions to life. Josh isn’t your average video guy—he’s a “story sculptor” who values emotional resonance, creative risk-taking, and deep relationships with clients. We unpack how he built a business rooted in honesty and collaboration, why he ditched volume-based work for meaningful projects, and how he's staying human in an AI-heavy world.

What We Talk About:

Josh and I dive into his unique approach to storytelling, building lasting client relationships, and how his rebellious roots in skateboarding and the music scene inform his creative process. We also talk about the challenges of staying artistic while making a living, balancing work with parenting, and the evolving role of AI in production.

In a Nutshell:

• Why storytelling needs rebellion, vulnerability, and trust
• How Josh defines his role as a “story sculptor,” not just a video producer
• The value of client fit over flashy budgets
• Using storytelling to push past vanity metrics and superficial branding
• Navigating creative burnout and reclaiming your artistic spark
• How having kids changed his approach to work and creativity
• Smart ways to integrate AI in storytelling workflows without losing soul
• What corporate clients really want (hint: not just a “sick video”)
• Why Midwestern work ethic and community have been a hidden advantage
• Thoughts on creative reps, DIY culture, and learning by doing

Connect with Josh & JECP:

• 🌐 Website: jecp.co
• 📸 Instagram: JECP Instagram 
• 💼 LinkedIn: JECP LinkedIn 

Podcast Recommendation from Josh:

🎧 What You Don’t Hear — a podcast hosted by Ross Tyson, featuring deep conversations with creatives and entrepreneurs about their real-life challenges, journeys, and wins.

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