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In episode 107 of the Customers Who Click podcast I was joined by Dominick Keenan from ClickBank, one of the biggest affiliate platforms in the world. We’re going to be talking through what makes a good affiliate program, what mistakes brands make, and also what brands need to be aware of & cautious of when dealing with affiliates.

While it is a performance channel, affiliate marketing isn’t just a platform channel, its a relationship channel. You absolutely need to be building relationships with affiliates that you actually want to work with, and will perform for you, you can’t just signup anyone and let them do their thing.

Dominick is the VP of Sales & Account Management at ClickBank, an affiliate marketplace for entrepreneurs and ecommerce companies. You can connect with him on Linkedin or head over to https://www.clickbank.com/