"The future of CX is viewing it as a marketing channel. And obviously allocating spend towards it and letting the voice of the customer be part of all these decisions"
In episode 79 of the Customers Who Click podcast, I had a fantastic chat with Eli Weiss, Director of Customer Experience at OLIPOP, a deliciously refreshing tonic with prebiotics, botanicals, and natural plant fiber for a healthy gut. In this talk, we go through examples and anecdotes - from OLIPOP and other brands - to help you upgrade your definition of customer experience. 
Most brands see customer experience (CX) as something that stems from handling support requests. Therein lies the problem - a customer experiences your brand at several touchpoints across the marketing journey.
Making customer experience a part of the marketing team’s responsibility helps elevate the brand’s customer experience to a whole new level.
Eli’s work in CX started with a Kickstarter brand based out of Israel. He transformed the brand’s experience - for a project delayed by 2 years - into something the customers love. He transitioned into food and beverage in 2020 where he spent a little bit of time at Nuggs, a vegan chicken alternative, and joined OLIPOP in the middle of last year.
You can follow the OLIPOP brand on Instagram and/or Twitter or talk to Eli on Twitter or LinkedIn.