A lot of companies are struggling with creating a data culture. A culture that would be characterized by data-driven decision making. A culture where data is truly treated as an asset and where data quality is everyone's reasonability.

Saqif is right now a Program Manager for Trust and Safety for TikTok, working in the South Asian markets. Besides that, he is an Analytics Adviser for Intelligent Machines Limited, and a Data Trainer and Consultant, focusing on Data driven Decision Making, Story-telling with data, Data Strategy and Culture and Machine Learning.