In today’s episode we chat with Sarah Kerr, founder of The Customer Agency, about the power of creating deep connections with your clients or customers.

In times of crisis, whether that's Coronavirus or a recession, it's more important than ever to understand the emotional needs and triggers of your audience.

But how can you standout in a crowded market? Why should a customer choose you and not your competitor? Sarah takes us through a step-by-step framework that you can do from home.

We discuss

👉 How Coronavirus is affecting your customers
👉 Why you need to connect on a subconscious level
👉 Tips on simplifying your brand messaging
👉 Solving a problem - not "selling"
👉 The External, Internal and Philosophical problems
👉 Creating a Unique Value Proposition

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