The landscape for growing a successful small business is very competitive. Therefore, attracting quality leads and growing email lists is essential for business growth and revenue generation. The question of how to create a good lead magnet is essential because every business owner needs to generate high-quality leads to build a sustainable business. An irresistible lead magnet will help you generate steady leads to nurture and convert to paying clients. An email list is crucial to  starting and growing your business without social media. Why should you create a lead magnet? Before we discuss how to create a good lead magnet, let's consider why having one is essential for lead generation as you grow your business. To grow your business, you must stay top-of-mind. One of the most effective ways to do this is to email your community of potential clients regularly. However, it is crucial to grow your email list constantly. Growing your community will give you more opportunities to reach soulmate clients, gain referrals, and possibly collaborate. The key is creating a lead magnet that will gain the attention of quality leads, people you ultimately want to work with. Some reasons to grow your email list include:  More high-quality leads Build trust with more people for probable, not only possible, conversion to paying clients. Drive more traffic to your website when you grow your email list Demonstrate your expertise in your niche to more people Alleviate anxiety over social media Become memorable as an expert  Listen to episode 243 of The Robyn Graham Show to learn more about the importance of growing your email list. Now we know we need to grow your email list. The next question is how to do so. And that is where creating a good lead magnet comes in. How to create a good lead magnet - Understand your soulmate clients' pain points - needs, and desires. Lead magnets must provide value. Types of Lead Magnets Proven to Work Best Designing and Creating Your Lead Magnet Promoting Your Lead Magnet Effectively Create and optimize a Landing Page for Maximum Conversion of your lead magnet. Measure the Success of Your Lead Magnet Examples of lead magnets Go to my resource page to view examples of lead magnets. My lead magnets include a video training, an eBook with marketing strategies for business owners who want to grow their businesses without social media, a list of Bible verses for entrepreneurs, and a guide for navigating anxiety. Read the full show notes and access all links.  Would you like help creating a marketing strategy and overall business growth strategy including a lead magnet?  Schedule a free strategy consultation today!    Learn more about Click Automations - the best one-stop CRM!    Get featured on The Robyn Graham Show in a  Thinking it Through Wins and Wisdom Interview.   

How to create a good lead magnet that generates high-quality leads

Welcome to The Robyn Graham Show!

The Go-To podcast for small business owners and entrepreneurs who want to grow and scale their businesses and achieve success without social media. 

Social media can result in comparison, doubt, and imposter syndrome that will ultimately hold you back from achieving your goals and dreams and the purpose God has called you to. And you don't need it to achieve sustainable success. There are myriad marketing strategies you can adopt to reach your soulmate clients and create opportunities for limitless earning potential.

Hey friend! I'm Robyn Graham, a former pharmacist turned business growth strategist and coach specializing in growing successful businesses without social media. I love to share everything I’ve learned in my 23 plus years of experience as a business owner. 

I’m also the author of "You, Me, and Anxiety". 

If you want to follow your God-led calling and uncover joy, purpose, and passion in your life and business while having an impact, making money, and bringing glory to God in the process, you’re in the right place.

I’m creative, strategic, and techie all rolled into one. If you can’t figure out what’s holding you back in your business, chances are we’ll figure it out for you. Each week I and my guests will teach on how to grow your business without social media in addition to various strategies that you can employ to do so, like:

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As entrepreneurs, service providers, and coaches, you need online visibility. One way to increase your visibility is to improve your LinkedIn profile. Follow the advice below to enhance your profile and elevate your online visibility as the go-to in your area of expertise. How should you approach writing your LinkedIn profile? First, pause. Ask yourself why you are on LinkedIn. What are you hoping to accomplish on LinkedIn? Do you want to attract clients? Is your goal to increase your visibility? Or, maybe you are looking for a new position or job. Then, think about who do you want to find you on LinkedIn. What is important to them? What are their pain points? In addition, what does success mean to them, and can you help them achieve it? The next step is identifying the keywords your soulmate clients are typing into LinkedIn. Then, you can begin using the keywords in your narrative. Now, you better understand what to write and what your narrative should say. To Improve your LinkedIn Profile, include a professional profile photo. People will scroll by your profile if you do not have a good profile photo. A poor-quality photo will diminish trust because it doesn't show professionalism. It is about exuding confidence. It matters that you look professional, and your eyes need to be showing because that is how people will connect with you. LinkedIn profiles often appear in Google searches. They are less of a social media platform and more of an opportunity to be found.  LinkedIn profile assets The top feeds into the search results. Your bio should include key phrases and credibility markers, not only your title. Don't come across as though you don't care. Your background image should reflect your brand. Donna shared the example of the executive who used a cycling photo to show his personal side, which helped people connect with him. With the advent of AI, we must emphasize our personality and interests to build emotional connections.   Read the full show notes and access all links.  Website for Donna Serdula  LinkedIn Profile Optimization for Dummies Book

324. Do you want more visibility? Improve your LinkedIn Profile - with Donna Serdula

What part does doubt play in your business? If you aren't growing, it is likely influencing your outcomes. It's time to overcome doubt! The easiest way to overcome doubt is to read scripture and see the many examples that God gave us to prove He is trustworthy. I recently studied the gospel of Luke in a Bible study with Priscilla Shire. She has an eloquent way of explaining scripture and helping me see where my thoughts or attitude are lacking. When studying Luke chapter 5, we focused on Simon. Doubt is what Simon must have been feeling. He had been fishing all night and had had nothing to show for his efforts—no fish. We know he was ready to pack everything up and go home because his boat was near the shore, and he was cleaning his nets. Jesus sat in Simon's boat while he taught the crowd of people who had come to see Him. After He finished teaching, He told Simon to take the boat to the deep water and lower his nets. But here's what Simon responded in verse 5, "Master, we’ve worked hard all night and haven’t caught anything. But because you say so, I will let down the nets.” To respond like this, Simon had to trust God to overcome doubt. He had been out fishing all night with no catch. Jesus was now telling him (after he cleaned the heavy nets) to get back in the boat and cast his nets in deep water. I'm pretty sure Peter was overwhelmed and in complete doubt as to why Jesus would tell him to go to deep water and cast his nets, especially after not catching anything in the more shallow water where they were accustomed to fishing. And not only did Jesus want Simon to trust him about putting out his nets, but once Simon caught all the fish and his partners helped bring them in, Jesus said to them, “Don’t be afraid; from now on you will fish for people.” So they pulled their boats up on shore, left everything, and followed Him. No doubt, only obedience.  We miss the boat and don't overcome doubt. Can you imagine the frustration of fishing all night with nothing in your nets—nothing to show for your efforts? If your business is anything like mine, there have been times of empty nets—no new clients, a drought. And then, being told to take the large, heavy nets you cleaned to fish again? But Simon followed Jesus' instructions and caught so many fish he needed help bringing them in. If you feel frustrated, it's time to put up your shield of faith to know away the fiery darts of doubt that Satan has been shooting at you. Read the full show notes and access all links.   Sometimes, planting yourself in the right environment can make all the difference. Whether you are already in a coaching program or are only now thinking about a coach, the Success Without Social Business Growth Academy may be the perfect fit for you to grow your business and your faith simultaneously. Learn more about the academy and join today.

Trust God to Overcome Doubt

When pivoting your business, what are the things to do and not to do to pivot successfully? Successfully pivoting your business isn't as complicated as you might think. The first step is identifying who fits the new soulmate client description in your community. These people will become your low-hanging fruit. Be consistent when pivoting your business. Jen has already been talking about time management but with stepmoms, not specifically entrepreneurs. However, because she has entrepreneurs within her community of stepmoms, time management should continue to be a consistent focus. Communication is crucial for successfully pivoting your business. People will respect that you are upfront with them about changing your business. Invite them to continue to follow your journey. Even if they are not your new ideal client, they may become your new ideal client. In addition, if people in your community fit the new ideal client description, they will become your support system, first clients, or source of word-of-mouth referrals. What do you do about your podcast when changing your business? If you are pivoting your business and have a podcast, you may feel you have additional problems on your hands. However, you can simplify this transition. When you have built a successful podcast that is highly ranked, has a following, and has many reviews, there is no reason to scrap what you've built and start over. Pivoting a business can be time-intensive and overwhelming. Don't add starting your podcast over from scratch to your to-do list if you don't have to. Remember that you have a built-in audience who will follow you to the new podcast and help spread the word because they already know, love, and trust you. On the new podcast graphic, you can include the phrase, formerly known as, so that people can readily recognize that you are the host and will be sharing the same quality of content. You can keep your brand assets to help you stay recognizable and capitalize on the brand you've already built. Incorporating your former key phrases with your new podcast allows you to maintain some SEO stability as you transition the show. This means your name, keywords relating to your soulmate clients, and the solution you provide for them, i.e., time management for women, time management for stepmoms, time management for entrepreneurs, time management for women entrepreneurs, and time management for entrepreneurs who are stepmoms. If your focus was formerly on time management for stepmoms, now you are linking time management to your new audience of women entrepreneurs. Your URL is important - take it with you. Any time you change your business name or podcast name and URL, redirect the old URL to the new URL. That way, if people search for your past name or URL, they will be redirected to your new show and business. This will help you avoid broken links. Learn more about and connect with Jen Rogers.  More on how to successfully pivot or rebrand your business.   Apply for a Thinking it Through Wins and Wisdom Feature on The Robyn Graham Show.

322. Pivoting Your Business and Podcast to Reach a New Audience - Thinking it Through Wins and Wisdom Episode

Over a million people started businesses in 2023. Twenty percent of new businesses fail within the first twelve months. How can you build a solid foundation for your business to avoid being a statistic? Forty percent of businesses fail within the first three years. With such alarming statistics, the question becomes, what does a business need to succeed? First and foremost, you must build a solid foundation. What does building a solid foundation for success for your brand and business mean? Building a solid foundation for your brand and business means taking the smart action steps in the correct order. Not piecemealing your business strategy and leaving success up to hope. When you build a solid foundation upfront, the sky becomes the limit. You won’t have to backpedal. There will be no one step forward, two steps backward. Likewise, you won’t have to fail your way forward. I can tell you from experience that trying to grow and scale your business alone is no fun, and you will do a lot of backpedaling. Not only is it not fun, but it also delays progress and achieving goals. So, what does a business need to succeed? Of course, there are many facets to a successful business, but the core components you need include:   Clarity   Website   Personal brand strategy   Business plan   Offers/Pricing   Processes and Automation   Brand marketing strategy   What does a business need to succeed? Not social media. Digital marketing is a crucial component of your business strategy. However, social media is not the be-all and end-all of digital marketing. You can  grow your business without social media. More critically, it is worth noting that your business's foundation is not built on social media. All foundational components of your business are on platforms that you own. Your website, email list, and podcast if you have one.  Does your business need a health check? When did you start your business? How long have you been trying to grow it to a sustainable level of success, where clients find you like clockwork? I'm offering a business health check if you aren't where you want to be. This entry-level, low-ticket offer will give you an extra set of eyes on your business. I will do a deep dive review of your business - your personal brand, messaging, website, and overall online visibility. Upon completion of the evaluation, you will receive a video recording and PDF with my recommendations and strategies that you can implement immediately for more opportunities to attract clients and achieve sustainable success. Click here to learn more about the Business Health Check and purchase yours today. Additional resources to help you succeed:  How To Start and Grow A Blog To Reach Your Ideal Audience  5 Crucial Strategies To Start And Grow A Sustainable Business Without Social Media Read the full show notes and access all links for additional resources on each component listed above. 

What does a business need to succeed?

Are you struggling to reach the level of success you desire? Yes? So then, what do you need to do to be successful? Three key things. If you have felt overwhelmed with growing your business, you must have asked the question, what do you need to do to be successful? The fact is, there are three crucial components to entrepreneurial success. The most important is a positive mindset. The three things you need to succeed A positive mindset, strategy, and action—that's it. Many struggle to achieve a positive mindset because they are looking for it in the wrong places - worldly places, new age philosophies, and other people. Without a positive mindset, you cannot focus on creating efficient strategies that will guide you to success. And without strategy, you don't know what action to take. In addition, mindset influences the actions you take. You will not take positive, effective action if you have a negative mindset. Before we go any further, recognize that you need help to succeed. You may be surprised at where the best help will come from. What do you need to do to be successful? Prioritize your mindset, as it is the most important of the three. You can create strategies all day, but if your mindset—your beliefs and thoughts—is unfavorable, you will not implement the plan effectively or make the right choices to take the right actions. With that said, what do you need to do to be successful? Focus on your beliefs and thoughts. A positive mindset comes from the Word of God. How can you adopt a positive mindset when you feel stuck in a cycle, maybe a life-long cycle, of doubt, fear, self-criticism, imposter syndrome, and lack? God gives us specific advice on this in Scripture. In 2 Corinthians 10:4-5, Paul says, "The weapons we fight with are not the weapons of the world. On the contrary, they have the divine power to demolish strongholds. We demolish arguments and every pretension that sets itself up against the knowledge of God, and we take captive every thought to make it obedient to Christ." In Romans 12:2, Paul wrote, "Do not conform to the pattern of this world but be transformed by the renewing of your mind. Then, you will be able to test and approve what God’s will is—his good, pleasing, and perfect will." Paul tells us in Philippians 4:8, "Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things."  Read the full show notes and access all links.    Do you want help? If you'd like help navigating the world of entrepreneurship with a positive mindset, join us in the Success Without Social Business Growth Academy for a loving environment with like-minded people focused on faith, business, and supporting one another. Inside the academy, I teach brand marketing strategies, help you simplify and streamline your business, and hold you accountable for taking intentional, effective action so that you can grow your business and positively impact your soulmate clients. Join the academy today! 

How to create a good lead magnet that generates high-quality leads

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