Today I wanna talk about how to create an effective about page for your blog. This is why it is so important and I feel like the about page is one of the most overlooked pages on a blog.

So many people will visit the about page and people don’t take advantage of it.

Why Is The About Page So Important?

When people visit your about page they want to know exactly what you blog is about, what your stances are, why they are on your site in the first place, and why they should listen to you.

All of which is very powerful for building a relationship and building an audience. With your about page they need to know who you are and why they should trust you.

Recently the Blog Marketing Academy released an infographic that shows you how to build an effective about page for your blog. The key point is displaying the primary benefits of your blog and why people should be there. Why should they should believe in you and just giving them information about you in general.

Make use of the visits that you get on your about page because if you do your about page right people will see why they should listen to you and why your blog is a good fit for them.

Put an optin form on that page because if they start to believe in you there is a good change they will sign up for your email list, become a reader, and possibly even a customer.