The Authority Powered Show: Daily Tips on Blogging, Internet Marketing, Content Marketing, Internet Business, & Social Media

Today’s show was an exciting one for me. Not only did I get to learn some cool stuff about teaching on Udemy but I got a chance to talk business with a good friend and former Mentor Shane Farrell from the IM Rebels. Shane is a list building and product creation expert. In fact I owe a lot of my success with creating and launching products to his mentoring.

On the last episode I talked about how I was able to create over 20 information products last year. Shane was a huge help in that process. There are a ton of nuggets dropped in this episode so make sure you listen to the whole thing!

What you will learn in this episode of the Authority Powered Show

* Why you should be using Udemy for your products

* How to use Udemy to build a customer list

* How to use Udemy with your own blog, email list, and YouTube to create a full circle marketing strategy

* How to optimize your courses for Udemy

* How to get your courses accepted onto Udemy and best practices

* How to come up with ideas for your Udemy courses

* How Shane and the IM Rebels have been able to build an amazing blog so fast

And a whole lot more. A lot was packed into this episode so be ready to take notes! Without further ado here’s the episode:

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Why you should put your products on Udemy

Udemy is an amazing platform for anyone who is a subject matter expert. If you have something to teach Udemy is a great place to launch a course. Here are just some of the reasons you should consider it:

* Huge income potential – There are multiple Udemy instructors Making $1,000 a day and many in between

* Built in Traffic – Not only can you bring your own traffic but Udemy does a lot of advertising for your courses as well. To top it off affiliates can promote your courses as well.

* Create a course and it makes money every month – Unlike the typical product launch scene you create your product once and it continues to make money passively.

* Passive income – Nothing better than passive income!

How to use Udemy Coupon codes to jumpstart your courses success

A good way to get your courses traction is using the coupon codes within Udemy. Shane starts out by emailing his internal list with discount coupons to his courses. At the time of this interview he is creating 50 coupons at $6 for his internal list. By using coupons and promoting to an internal list you can increase your Udemy course ranking. Coupon codes are big deal for getting initial traffic and sales. Most purchases are done with coupons.

Another ninja trick the IM Rebels are using is adding their Udemy courses to their back-end sales funnel. Once they create a course they add a promotion email series to their email campaign that goes out to new subscribers. Over time new subscribers will be exposed to their Udemy courses.

As of right now the IM Rebels are driving 50% of the revenue from their courses and Udemy is driving the other half. Udemy does a lot of things on their end including retargeting, advertising, and handling affiliates which makes it a very passive way to create and launch products.

Building a customer base with Udemy

One of the cool perks with Udemy is that you get an internal list within the platform. For those that are just getting started this is a great opportunity to build a list of customers without having your own autoresponder. For more andvanced marketers that already have a grea...

In this episode of the Authority Powered show I talk about how I created over 20 information products last year and how you can do the same! The process is simple but it requires consistent effort. Are you up for the challenge?

Find out how in this episode:

Become a FREE VIP member today and get these awesome tools:

* 23 Types of Products You Can Create And Sell On Your Blog Report

* 10 Step Product Creation Check List

* Product Launch Checklist

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The idea

Launch a product every two weeks. (26 products, ambitious goal). Add it into my back-end sales funnel.

The Process

* Come up with a “proven winner”

* Write your headline

* Write out your bullet points (Why do it this way. I know I am tapping into what people want. Creating the product first is a backwards approach.)

* Bullet points become your outline, your slides, chapters, etc.

* Record the product.

* Finish the sales copy

* Put it out there

Full scale launch or internal launch to your audience. etc.

* New – Build a buyers list

* Established – Launch to your list and profit

* Do both! (Depends on how much time you want to spend)

The real win? Having hours and hours of recorded content to sell. I can sell one off trainings. I can package them together into mid-ticket and high-ticket offers. I can combine them to create a membership site.

My Authority Powered Lab for example. Some of the core concepts and training in that program stemmed from a few of these products. I have since turned it into a 5 week immersion course but the core training and principals came from smaller trainings.

The back-end campaign- I now have a backend campaign of over 40 emails that promote products on autopilot.

How can you create and launch products this year?

The four pillars

I always talk about the four things…really three things you should spend the majority of your time on.

* Content

* Offers

* Traffic

* (Home base) Limit time spent on this. Only focus on this when you absolutely need to.

So with all that being said. Offers is a huge component of the four pillars. Every week you set aside time to work on them.

Maybe it’s an hour a week. You record one hour of training every single week. So overall you might spend 2 and half hours on product creation. Something like the schedule below:

* 30 researching.

* 30 minutes writing the headline and bullet points.

* 30 minutes creating your outline.

* 1 hour recording.

That’s 1 hour of new training every single week.

Even if you just did that you would have 50 hours of training by next year. That’s what I did. But I took it a few steps further. I created a sales letter for every training. I created an upsell for almost every training. Then I added them to my back-end email campaign with a 3 email sequence. And I launched each one as I went.

How would it change your business if 6 months from now you had recorded an hour of training/product content a week? Pretty powerful right!

Marketer Spotlight : Shane Farrell

Shane Farrell is just one of those guys that gives. Shane helped me a lot last year from giving me amazing advice to checking my sales funnels and more. Make sure you swing over and check out his blog with the other IM Rebels here.

Ready to take the next step? Want to build a 5k per month passive income business? Join the Authority Powered Lab today!

You are here because you want to build a successful online business right? Well today I got something that is going to blow you away and help you bring in more money in your online business.

To make money online you need products right? You typically have one or two things:

* products

* or services

If you don’t have anything for sell than there is nothing for people to buy. Therefore you don’t make any money.

Can You Make Money With Affiliate Marketing? Until you have actually made money from a blog you often question whether its even real. Well I can assure it’s real and today I am going to share with you 7 powerful tips to make money from your blog with affiliate marketing.

How To Do Affiliate Marketing On A Blog

The first time I made an affiliate commission I was blown away. The thought of putting a simple link on my blog and making money from it was amazing. “You mean, I don’t have to create the product…I just link to it in a blog post and the magic happens?” But it isn’t always as easy as putting a link on your blog and making money. There is a lot that goes into creating an affiliate marketing blog that actually makes money.

And I’m assuming since you’re reading this article you want to make some affiliate commissions from your blog. This list of affiliate marketing tips should set you up to make your first affiliate commission if you focus.

So lets dig into it.

7 Affiliate Marketing Tips for Bloggers

Tip 1 – Create Ultimate Resource Blog Posts That Have Affiliate Links

I am sure you have seen an “Ultimate” style blog post before. These are blog posts that typically are at least 2,000 words on a specific topic and serve as the ultimate guide. These types of posts can be great money makers for affiliate bloggers because people love them! If you can put together one or a couple of these guides in your niche they can become very popular blog posts. People share them, people like them, people comment on them, etc.

Now Imagine if you had one of these posts with your affiliate links throughout to certain things you recommend. Essentially people are sharing your affiliate links around the web because you provided great content.

Tip 2 – Promote affiliate products that you actually use

Not only is this an easy way to promote products but it also builds credibility. These work great because you can actually demonstrate using the product or explain in detail what you like and what you don’t.

Tip 3 – Link To Reviews And Affiliate Links

While this sounds obvious a lot of people forget about it. Every time you write a blog post look for opportunities to link to your affiliate product reviews or link directly to an affiliate product with your affiliate link. A lot of bloggers create a review for a product and never use their affiliate link again. This is a missed opportunity that can cost you a lot of money as an affiliate marketer.

Tip 4 – Promote Affiliate Products Beyond Your Blog

Your blog isn’t the only place you can make affiliate commissions. With your blog you will most likely build up an email list and possibly social media followings. Use those additional sources as places to promote your affiliate offers.  Anytime you write a review or have a great offer to promote post it on your blog, email your list about it, and post it out on your social media groups. This will result in a lot of extra commissions. And don’t forget that your email list probably includes your biggest fans so they are most likely the ones to buy.

Tip 5 – Promote Relevant Affiliate Products

A mistake I see a lot of bloggers make is trying to promote every product out there. Think about what you audience wants and keep it relevant to them. Don’t just promote to make a commission. Always keep your audiences best interest in mind and you will make more in the end.

Tip 6 – Offer Bonuses On Affiliate Products

This is a technique used by most super affiliates. The key is to offer a bonus that is so good that ...

Today is all about thinking big. When I work with students and see people around me operating their online business I see them caught in the daily grind. They’re doing what I consider to be enough to sustain but not grow.

If you want to do big things… If you want to grow… It’s time that you step up your game.

Look, I’m going to be honest with you, building a successful online business takes work. Regardless of all the pushbutton promises and overnight success people promise but never deliver its the truth. That stuff is gibberish.

Real success takes work. Building a business takes work. And until that is your mindset you have no chance to succeed.

So how do you get to that level?

If you’re ready to take your business to the next level then I highly encourage you to read on. But if you want to continue to spin your wheels and go through the daily grind this is not for you.

Here’s what I want you to do. Take a look around you… What are your peers doing in your industry. And when I say peers I’m talking about the people on your level.

OK, now look at the people that are 10 times more successful than you. What are they doing on a daily basis?

Here’s the thing, if you want to grow fast then you have to be willing to do whatever it takes. And that’s going to mean stepping outside of your comfort zone. That’s going to mean doing big things that you would never of fathomed of doing before.

So if you’re ready to make that change then go on a ride with me right now.

Here’s what I want you to do.

Analyze what people that are doing 10 times what you’re doing. Are they doing webinars? Are they doing big product launches? Do they have their own books on Kindle? Are they sending daily emails to their email list? What are they doing every single day?

All of these things are just examples to get you started. You need to analyze every move that they make. Get on their email list. Subscribe to their channels. Buy their products. Hell stalk them if you want to.

Today I wanna talk about how to create an effective about page for your blog. This is why it is so important and I feel like the about page is one of the most overlooked pages on a blog.

So many people will visit the about page and people don’t take advantage of it.

Why Is The About Page So Important?

When people visit your about page they want to know exactly what you blog is about, what your stances are, why they are on your site in the first place, and why they should listen to you.

All of which is very powerful for building a relationship and building an audience. With your about page they need to know who you are and why they should trust you.

Recently the Blog Marketing Academy released an infographic that shows you how to build an effective about page for your blog. The key point is displaying the primary benefits of your blog and why people should be there. Why should they should believe in you and just giving them information about you in general.

Make use of the visits that you get on your about page because if you do your about page right people will see why they should listen to you and why your blog is a good fit for them.

Put an optin form on that page because if they start to believe in you there is a good change they will sign up for your email list, become a reader, and possibly even a customer.

Recently I came across a new blogger who was seeking guidance for what content they should write on their blog. At first they had so many ideas flowing that it was a little bit overwhelming and they weren’t really sure where to dig in and get started.

Here is my advice to anyone starting a new blog and wondering what content they should approach first.

Start with what makes you passionate about your topic.

Start with how you topic has impacted your life in a positive manner. That going to be some of the most powerful content that you can create. Once you nail this down you can tap into the reasons that others are just as passionate about your topic as you are.

When people are really passionate about something they are more inclined to read your content and get engaged. To make this really effective you can incorporate personal stories because personal stories are a great way to trigger a response from an audience. This will allow you to build engagement right from the start and this happens because you are creating content that they can directly relate to. This can lead to loyal readers and a supportive following.

On this episode of the Authority Powered Show we share some components of a successful landing page. All of these items are essential to increasing conversions and getting people on our list.

 

Today I want to give you a quick rundown of what the authority powered show is and the format of it. And guys I just wanna tell you that this show is going to be a little bit different than most podcasts that you listen to. Most podcasts have a radio style format and the shows will very from 30 minutes to an hour long and sometimes longer.

The Authority powered show is going to be a much different format. Episodes will range from 5 minutes 2 hours. And that is because I want to treat this podcast like a blog. Daily I’m going to be recording my thoughts, training, and business strategies and get them out there to you. And some days that might mean there is a small five minute training on a particular topic. Or some days I might post two or three different trainings in one day.

And here’s my thinking…. I want to deliver real value to you, training that you can hop on here and listen to on any subject that I am teaching at a particular time. I don’t want to fill space by putting in radio cuts, them music and certain segments I just wanna hop on here record audio that you can take action from every single day.

Now some days I may get on here and do a typical show format where I interview somebody or or do some segments but for the most part I want it to be an audio blog.

This show will teach you how to build a powerful Authority Blog and a solid online business. We teach bloggers how to stand above the crowd with expert level training and strategic positioning.

Today I wanna talk about them the types of products that you should be offering on your blog and I’m not really going to get into the format of the products (audio, video, ebook, etc.) I really want to talk about the different levels of products that you can have.

Free Giveaways

At the basic level you have your free giveaway that you are offering to people to subscribe to your to your email list. And your giveaway will typically be a short report, a video, or something that’s giving a lot of value in exchange for an email address.

A Step up from that will be your entry level products. They key thing with your entry level products is to get someone to become a buyer. Once we get someone to buy from us once it is much easier to get them to buy again. A list of proven buyers is very very powerful.

Entry-Level Products

You entry-level products in your funnel will usually range somewhere from the $7 to $30 range. I like to use sevens in my marketing so you will see entry level products at $7, $17, and $27

Core Products

The next level up from your entry level products will be what I call your core offer. This is your core training program that is very in depth. It could even be a combination of all your entry level products that you have.

For example: If you have entry-level products covering five different topics in your niche, you could combine them to create a core offer. With everything combined you look at what your core offer might be missing and fill in the gaps with additional training.

Like I said, with your core offer you want it to be very comprehensive training that shows people exactly what they need to do to be successful.

These products are usually in the $30 to $150 range.

Top Tier Products

Then you have your top tier products. What seperates the top tier products from your core products is that their is usually interaction with the customer. This could be in the form of:

* coaching

* mentoring

* live calls

* email access

* Forum

* Facebook group

Or something that involves interaction from you.

The top tier products is where you really add on the extra income. These are going to be your top dollar clients that will be paying you a lot of money per month to help them.

The last type of product that you should have in your marketing funnel is continuity products. These are your subscription based products. These products are great because they can provide a steady income every month. If you know how many members you have you know how much income to expect.

Continuity Programs

Continuity programs might be a bonus section for subscribers only that includes bonus content, or additional tutorials and instruction.

These are the best types of products to offer on your blog for monetizing. We are all about product creation at authority powered. Create some products and setup a profitable funnel!

The Right Way To Monetize Your Blog With A Product Funnel On YouTube