Today’s show was an exciting one for me. Not only did I get to learn some cool stuff about teaching on Udemy but I got a chance to talk business with a good friend and former Mentor Shane Farrell from the IM Rebels. Shane is a list building and product creation expert. In fact I owe a lot of my success with creating and launching products to his mentoring.

On the last episode I talked about how I was able to create over 20 information products last year. Shane was a huge help in that process. There are a ton of nuggets dropped in this episode so make sure you listen to the whole thing!

What you will learn in this episode of the Authority Powered Show

* Why you should be using Udemy for your products

* How to use Udemy to build a customer list

* How to use Udemy with your own blog, email list, and YouTube to create a full circle marketing strategy

* How to optimize your courses for Udemy

* How to get your courses accepted onto Udemy and best practices

* How to come up with ideas for your Udemy courses

* How Shane and the IM Rebels have been able to build an amazing blog so fast

And a whole lot more. A lot was packed into this episode so be ready to take notes! Without further ado here’s the episode:

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Why you should put your products on Udemy

Udemy is an amazing platform for anyone who is a subject matter expert. If you have something to teach Udemy is a great place to launch a course. Here are just some of the reasons you should consider it:

* Huge income potential – There are multiple Udemy instructors Making $1,000 a day and many in between

* Built in Traffic – Not only can you bring your own traffic but Udemy does a lot of advertising for your courses as well. To top it off affiliates can promote your courses as well.

* Create a course and it makes money every month – Unlike the typical product launch scene you create your product once and it continues to make money passively.

* Passive income – Nothing better than passive income!

How to use Udemy Coupon codes to jumpstart your courses success

A good way to get your courses traction is using the coupon codes within Udemy. Shane starts out by emailing his internal list with discount coupons to his courses. At the time of this interview he is creating 50 coupons at $6 for his internal list. By using coupons and promoting to an internal list you can increase your Udemy course ranking. Coupon codes are big deal for getting initial traffic and sales. Most purchases are done with coupons.

Another ninja trick the IM Rebels are using is adding their Udemy courses to their back-end sales funnel. Once they create a course they add a promotion email series to their email campaign that goes out to new subscribers. Over time new subscribers will be exposed to their Udemy courses.

As of right now the IM Rebels are driving 50% of the revenue from their courses and Udemy is driving the other half. Udemy does a lot of things on their end including retargeting, advertising, and handling affiliates which makes it a very passive way to create and launch products.

Building a customer base with Udemy

One of the cool perks with Udemy is that you get an internal list within the platform. For those that are just getting started this is a great opportunity to build a list of customers without having your own autoresponder. For more andvanced marketers that already have a grea...