Welcome to the podcast. Today we have Peter Schroeder who is the head of growth at Onna, and we are going to discuss growth. Maybe it's maybe some other things as well, but first and foremost, let's just get some context on you. It's kind of a weird time that we're living in. So, Peter, how are you holding up with all this Corona virus stuff going on?

Hey Blake, thanks for having me and thanks for checking in. it's a crazy time, in tech. I say to my team and I say to everyone every day, we're very fortunate to still be working, and I think that we get the lighter end of everything that's happening. So yeah, just staying positive, saying grateful every day.

and I think we should, we should all do the same on a daily basis.

yeah, definitely. hats off to everybody out there, all the nurses and doctors and everything. Obviously right now, a weird time we're living in. Yeah. The show must go on and let's. Let's give some people some ammo that they can take right now is a great opportunity for side hustlers and people working online to either start a project or continue building it and having a little bit more time at home to do that.

So let's help them grow a little bit. But, but before we get into the details and getting ahead of myself a little bit of context on your career, if you could just give us a snapshot of your career so far, where you've been, where you're going, and where you are, how you got to where you are now.

Basically.

Yeah, absolutely. So, coming out of college, I very much so had that entrepreneurial spirit where, I was inspired by startups. I was inspired by tech companies. and I started, I tried starting a company that was essentially a messaging unification platform that brought all your text messages, your emails, your social media DMS into one place.

and it really gave me that startup feeling that startup hustle and kind of grounded me on what it takes to get a company off the ground. So did that for about a year. didn't end up getting the traction that I wanted. but I used that time and experience. owning a project and trying to build a company to, make my way into the tech world.

So ever since then been at a couple of tech startups, which has brought me to my current role at Oana where I'm heading up growth. And essentially what we do at Oana is where the central information layer for most tech companies. So if you think about the average tech worker and how many different enterprise applications they use on a daily basis, there's just.

Tons of data getting created, especially at this time as we work from home. All this data that lives in Slack, Microsoft teams are emails, a sauna. It's just data getting created everywhere. So Ono helps you bring all that data together, right? and do a couple of different things. We help people do, like eat discovery compliance.

So that's like GDPR, CCPA, enterprise search, knowledge management. So just really taking control and understanding your data. .

What would you consider to be your professional super power yourself?

Yeah, so am I professional superpower, at least to this point in my career, has been. Building and standing up and moving on to the next, repeatable, growth engine that companies, so just going into new channels, building repeatable processes that's driving leads, driving pipeline, driving repeatable revenue, and just moving on to the next thing.

And I think that's very much. A growth mindset that a lot of growth marketers and people who work in marketing should have is everything needs to be built up to be repeatable and scalable. and then after you work on one thing, and it's very much like a testing. Framework that you should have with everything that you're standing up, but come into it with a hypothesis, test that hypothesis, and also have a definition of done.

So, in most experiments, actually, every experiment you need, like what that definition of done is to be able to...