Inside Retail

How to create a household name with fashion branding ft. Aliza Licht, Founder and President at Leave Your Mark LLC


Listen Later

You need a multi-pronged strategy to build a well-known brand. While there are many parts to it, a retailer can create a recognizable global brand when all these tools are taken advantage of.

Understanding your audience is vital. Although it’s common to have a huge disconnect between a brand's ideal target customer and their existing customer base. Consider what your business stands for, the direction driving it and the consumers who inspire you. 

Aliza Licht, Founder and President at Leave Your Mark LLC, joins the unEDITED podcast this week. Before Twitter was prominent, Aliza built a social personality for DKNY, gaining over 500,000 followers for the brand. As a brand storyteller, Licht helps retailers build their brand equity by crafting compelling multi-faceted narratives that engage and captivate the audience. Licht is also the author of the best-selling career advice book, Leave Your Mark.

Watch our episodes on our YouTube channel!

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too.


Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Inside RetailBy EDITED

  • 5
  • 5
  • 5
  • 5
  • 5

5

9 ratings


More shows like Inside Retail

View all
Mintel Little Conversation by Mintel Little Conversation

Mintel Little Conversation

67 Listeners

Fashion People by Audacy | Puck

Fashion People

165 Listeners