Inside Retail

To kick off the new season, Gymshark’s Chief Brand Officer, Noel Mack, joins Grace Hill for a masterclass on how to build an engaged and authentic community around your brand.

Noel shares how the Gymshark customer has evolved over the years, how they include the customer in every level of decision-making, and how they manage to stay at the forefront of trends. 

Plus, he explains how Gymshark expertly serves the “gym” customer and why they have no aspirations to be the new Nike. 

For more insights, head to our resource section on edited.com

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Adidas’ Samba trainers have gone beyond cult status – they’ve become an iconic shoe for both Millennials and Gen Z, rewriting the playbook for sneaker success.

However, as Samba fatigue sets in across the market, retailers and customers alike want to know what the next big trend will be.

In the final episode of the season, Grace Hill is joined by EDITED Retail Analyst Karis Munday, author of the report “What will be the next Samba” (used in reporting by Business of Fashion, Bloomberg, and Hypebeast). 

Karis and Grace discuss the story of how a single pair of trainers has reshaped the market as well as the power of celebrity endorsements and collaborations. 

Plus, Karis shares lessons retailers can take from the Samba, key strategies for a successful launch, and ways to continue to drive growth and hype. 

Have we reached peak Samba? If so, what’s next? 

For more insights, head to our resource section on edited.com

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Did you know that every 7 minutes, a pile of clothing waste the size of Mount Everest goes into the landfill?

In the EU, policymakers are working toward a world where, by 2030,  textile products will be durable and recyclable, free of hazardous substances, and produced with respect for both people and the planet. Fast fashion will be a thing of the past, clothes will no longer be destroyed or incinerated, and landfills will be relieved of usable garments consumers wrongly categorize as waste.

Someone who is taking dead stock and giving it new life is All Saints founder, Stuart Trevor in his namesake brand.

Stuart joins Grace Hill to discuss why brands and retailers must stop overproducing and reconsider their approach to inventory management. 

In this episode, we dive into how to avoid the disastrous impacts of dead stock on both profit and the planet. Plus, Stuart explains the real-life and often shocking impact that inspired the ‘Stuart Trevor’ brand and why he enjoys the constraints of only using materials that already exist. 

For more insights, head to our resource section on edited.com

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Vogue Business’s recent sustainability article highlights that, ”A spate of new regulations could come with serious implications for an industry unaccustomed to navigating policy.” 

The regulatory environment is undergoing such drastic changes that the fashion industry cannot sustain its current operations. Reports forecast that up to 75 percent of existing businesses may vanish within the next three to five years due to their inability to meet compliance standards. Historically, the onus has been on the consumer to recycle, and while brands have a desire to engage, the challenge has always been how? 

Formerly at ASOS, Simon Platts is now a co-founder of Recomme, a platform that allows brands to easily join the circular economy.

In this conversation with Grace Hill, Simon explains the urgent need for a circular economy in the fashion industry, how the Recomme platform is helping brands take responsibility for recycling, and how brands can design products for longevity with profitability in mind.

Looking ahead, Simon discusses innovative solutions like product passports to enhance transparency and that  retailers must adapt quickly to scale sustainability efforts and meet consumer expectations.

For more insights, head to our resource section on edited.com

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Clothes: if it’s cheap, then it’s poor quality and unsustainable, but if it’s the opposite, then it’s too expensive – is there a world where our clothing can be sustainable AND affordable?

In this episode, Grace Hill sits down with a leader in this space: Lenzing Group’s Senior Commercial Director, Johannes Stefan.

Johannes and Grace discuss how retailers can make choices that align with customers' desire for both affordability and sustainability, the challenges of scaling plant-based fabrics, and the dilemmas facing retailers over cost and quality in a world where profit margin is scrutinized more than ever!

For more insights, head to our resource section on edited.com

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Primark’s Group Director of Planning and Space, Jon Rolls, joins Grace Hill to discuss how to leverage data for great decision-making, how Primark consistently delivers amazing fashion at amazing prices, and how to back the right trends.

Plus, Jon shares why collaborations with Rita Ora were so successful, and how to strike the right balance between data-driven decisions and the irreplaceable gut instinct of seasoned buyers and merchandisers.

For more insights, head to our resource section on edited.com

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TikTok’s Fashion E-Commerce Leader, Tom Wintle, joins Grace Hill to reveal how TikTok is revolutionizing e-commerce to compete with retail giants and why it’s a channel you should be investing in to keep pace with your customers and competitors. 

Tom shares current user behaviour, how TikTok is collaborating with brands and content creators to generate both awareness and profit, and how to identify trends and capitalize on them quickly. 

For more insights head to our resource section on edited.com

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Iced Media is the agency that took Paula’s Choice to new heights, and their founder, Leslie Hall, joins Grace this week to reveal the winning strategies to keep pace with advancements in social selling.

Did you know you have 0.5 seconds to grab a consumer’s attention in their social feed? Leslie reveals the best practices for creating engaging TikTok videos, developing hero product status, and embracing the future of shopping on social media. 

Plus, Leslie and Grace discuss how to effectively use AI technology to find the right marketing tools for your consumers, why micro-influencers may be the answer to drive engagement and sales, and how to navigate the shift in loyalty among beauty consumers today. 

Read further insights in our report, 10 Things Beauty Consumers Want Now. Head to edited.com and click on Retail Reports under Resources.

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Under Armour’s Director of Merchandising EMEA, Sara Gannon, joins Grace Hill to offer valuable insights into how to bring the best assortment to market through truly understanding your customer.

Sara and Grace discuss how to be strategic when it comes to discounting, how to celebrate your most loyal customers, and how Under Armour is approaching innovation and the opportunity in sportswear for women. 

Plus, Sara reveals how to empower your team in making data-backed decisions to drive profitability and customer-delighting ranges, and the importance of protecting the brand and customer journey in brick-and-mortar stores.

For more insights head to our resource section on edited.com

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