Inside Retail

More fashion retailers are diving head first into the virtual fashion world by getting hot and heavy with digital experiments from virtual fashion shows to live stream shopping. With no end in sight for the trend towards more digital interactions, virtual fashion is emerging as a huge opportunity for brands - both as a revenue stream and a channel for product discovery. 

An expert in this field, Founder of The Diigitals, Cameron-James Wilson, is best known for his creation of the World’s First Digital Supermodel, Shudu, who has amassed 217k followers on Instagram and has also worked with high-fashion names including Balmain and Louboutin. With over a decade of experience in the industry, Cameron started out as a fashion photographer and visual artist. Now, he runs an all digital modeling agency to demonstrate the potential of 3D fashion modeling and showcases its application for innovative brands. In this episode, Cameron takes us on his journey through the world of digital fashion, the opportunities for retailers and whether NFTs are on their decline. 

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K-beauty may be the most popular beauty regimen to come out of Asia, but South Asian beauty is also breaking into the Western world. The secret to healthy hair doesn’t just start and end with shampoo and conditioner - it requires a holistic wellness approach. Fable & Mane, a South Asian owned hair wellness brand, was founded on this core principle so we are excited to be joined by its founders, Akash and Nikita Mehta. 

After establishing careers in luxury retail, the sibling duo decided to shift gears and create Fable & Mane, which was inspired by ancient Indian secrets based on a holistic wellness approach to achieving healthy and strong hair. They educate our listeners on how they successfully launched their business during the pandemic (where Fable & Mane products were featured in Kourtney Kardashian’s Poosh bundle), as well as educate our audience on the Indian history and traditions behind the brand. So are you ready to adopt this new wave of beauty and haircare?

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From silhouette to fit and fabric, the complexity of designing lingerie products is an understated art. So what are the exciting technologies, innovations, and trends to know about when it comes to lingerie? 

Like many other apparel categories, the lingerie industry is making strides to be more inclusive and mindful of today’s consumer pain points. M&S is one retailer leading the charge and offering an array of lingerie products to ensure the everyday woman have the right undergarment products for their body. 

As 1 in 3 British women wears an M&S bra, they are no doubt a leader in this market. With this type of reputation, we’re excited to be joined by Soozie Jenkinson, Head of Lingerie Design at M&S, who is responsible for setting design direction and overseeing product development through the end-to-end process. With over 27 years of experience at M&S under her belt, Soozie walks us through the critical lingerie design elements and processes to consider when it comes to serving this $250 billion market.

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Two seemingly drastic retail markets with one similarity. An analysis into the untapped potential of these regions and why major retailers are looking to make headway there. 

With globalization at full throttle, retailing in the Southern and Northern Hemispheres are more alike than different with consumers hungry for the next trend even during a worldwide pandemic. 

Thanks to the internet and social media, the cycle of trends can come from the streets or runway, where even an entire region can influence your latest assortment drop. While reopening strategies and vaccination rollouts look different in every region, we explore one of the few unrestricted markets that has emerged as a go-to leader and another with a promising future to become one. 

Today, Kayla Marci, EDITED’s Market Analyst, shares insights into the opportunities and challenges in the Australian and Polish markets. As a dual citizen and having lived in both regions, she shares data-backed analysis and the cultural nuances retailers should know. 

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Is sexy back? Will suiting make a return? And what should we see across summer lines?

We’ve learned a lot from the pandemic. Comfort dictated consumer spending, retailers used this time to course correct, plus there is now a stronger focus on DTC and omnichannel approaches. So instead of reminiscing on the past year any longer, we’re putting COVID behind us for this episode and looking forward to what’s to come out of it. 

Today, we’re joined by our very own Retail Analysts, Avery Faigen and Venetia Fryzer, to talk about what to expect for the future of the industry. As our womenswear and mid & mature market experts, they discuss the important strategies retailers need to consider, runway trends we should anticipate to trickle into the mass market as well as  new categories, like happy dressing.

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2020 marked the first major dip in luxury market growth, with Kering Group seeing sales drop 16.5%. But, there is hope. In Bain & Company’s 2020 Worldwide Luxury Market Monitor, the firm estimates that the market will recover to near pre-COVID-19 levels sometime between 2022 and 2023.  Traditionally reliant on in-store sales to drive growth, the pandemic has accelerated the importance of ecommerce with more luxury brands embracing digital as the go-to channel.

Joining us in our latest unEDITED: Inside Retail episode, Carlo Moltrasio, Senior Manager at Bain & Co., explains  the findings in Bain’s research. An expert in luxury fashion with over seven years of experience supporting several notable luxury brands, Carlo provides  data-backed insights into the market’s performance over the past year, as well as an overview of  where it’s heading next. 

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Loungewear was the category that shaped pandemic dressing, where EDITED data tracked an 855% increase in searches for loungewear. 

When looking for a crossover between that and sleepwear, the Nap Dress hits this sweet spot. Coupled with lockdown measures and remote work, the popularity of the house dress has skyrocketed during the pandemic as a timeless and comfortable home wardrobe staple. With nods to Cottagecore, Hill House Home’s Nap Dress has become a viral sensation, where the brand sold $1 mm worth of its dresses in just 12 minutes.

Joining us in our latest unEDITED: Inside Retail episode, Nell Diamond, Founder and CEO of Hill House Home, takes us through the success and versatility of the Nap Dress, as well as where she sees the future of loungewear post-pandemic. 

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Modest fashion has become an important avenue for women to respect their cultures, while expressing themselves through their clothes. With untapped potential, former founder of The Modist dives into the opportunities in this underserved market. 

Modest dressing is a lifestyle for the greater half of the world. In order for brands to succeed in this space, they need to understand the different types of consumer types within this market. 

On International Women’s Day 2017, Ghizlan Guenez started The Modist - the first global luxury ecommerce platform where leading fashion brands were curated for women who dress modestly. Unfortunately, due to COVID-19, the e-tailer ceased operations last year. While Ghizlan’s chapter with The Modist is over, she’s got plenty of takeaways from her career, including what she’s doing now.

In our latest unEDITED: Inside Retail episode, Ghizlan delves into her entrepreneurial journey, including unique insights into the growing and versatile modest fashion market.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

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Buying Black is a movement, not a moment. The resurgence of Black Lives Matter has shed light into the lack of availability there is to shop Black-owned brands. While retailers were quick to react and place these products in stores, there's an educational and relational element that shouldn't be ignored to ensure these voices are continuously heard.

Despite the demand for more diverse products, Black brands have historically been left out of the wider beauty conversation. The clear lack of shelf space is now being challenged by Aurora James’ 15% pledge. Sephora, Macy’s and Vogue have all committed to the pledge, but this is only the beginning.

One creator who’s making headway in this space is Julian Addo. In October 2017, Julian saw a gap in the premium haircare market and introduced gender-neutral Adwoa Beauty to the world for all hair textures including kinky hair. Julian joins us on unEDITED: Inside Retail to delve into the beauty market and educate retailers on what needs to be done in order to elevate representation on shelves.

Extra resources:

How retailers are waking up to racial injustice and their responses - https://bit.ly/3aVqZHH

Illuminating Black culture’s influence on fashion - https://bit.ly/3bduNFe

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In the US alone, it is estimated that dead inventory is costing retail $50 billion a year. To avoid this, people working in buying and merchandising shouldn't neglect the data-driven tools needed to compete in today’s challenging retail environment.

Retailers have traditionally done assortment planning manually and are stuck using old, time-consuming processes. In this new age of retail, trends are rolling out faster than ever so brands need to throw out their former processes and opt for a solution that’s backed by data and AI. 

Market data has helped buyers and merchandisers like Carla Tuttlebee build a successful assortment in real-time. On unEDITED: Inside Retail’s latest episode, Carla, Head of Retail Buying & Merchandising at Vero Moda, delivers best practices for assortment planning in this new age. With previously held positions at Burberry and Nike, Carla has been in the industry for 15 years.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too.

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