Inside Retail

Despite the notorious reputation of the jewelry market being hard to tap into, Astrid & Miyu has thrived - achieving 1000% growth in the last three years. So how do you build a successful challenger brand, especially during COVID? 

The majority of brands are struggling to hit revenue targets in 2020, so it’s vital to know how the few have succeeded. Retailers have had to adapt different strategies and adjust their business models, both online and offline.

Connie Nam, CEO and Founder at Astrid & Miyu, joins the unEDITED podcast this week. In 2012, Connie left a career in investment banking to set up an online jewelry brand from her kitchen table. In the last three years, Astrid & Miyu has achieved 1000% growth to achieve a £10m turnover. One of the secrets to the brand's success was the introduction of in-store tattooing and piercing, which boosted turnover by 350% in 2019. Listen to the episode to discover the other secrets to success and how brands are adjusting their business models to thrive post-COVID.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too. 

Hosted on Acast. See acast.com/privacy for more information.

The global menswear market is predicted to grow faster than womenswear by the end of 2020, according to Euromonitor.

Today, we're seeing more retailers offer not only womenswear lines, but menswear products on par with the trends offered to women. Combined with the changing male consumer mindset towards shopping and cultural shifts, the menswear market has grown exponentially.

In our latest unEDITED episode, we are joined by Randy Cousin, VP of Brand Merchandising at Tommy Hilfiger. As an expert in menswear, Randy gives insight into the growing category and explains the cultural shifts that have defined menswear into what it is today. With over 11 years of experience at Tommy Hilfiger and previously another seven at A&F, Randy has an industry reputation as a robust Global Buying & Merchandising Professional.

Hosted on Acast. See acast.com/privacy for more information.

Rather than counting on old methods of working, retailers need to invest in technologies like market intelligence to flourish in the new world of retailing.

Despite all the negative events that have occurred in 2020, retailers are combating these impacts by adopting new practices and technologies. According to Econsultancy and Marketing Week, 60% of large global organizations have identified new processes that they might use post-pandemic. Since events to this scale are unforeseeable, it's important to be equipped with the right tools to rise above the chaos and come out stronger than ever before. 

Joe Aleardi, CRO here at EDITED, joins the podcast to discuss the challenges retailers are facing and the opportunities that lie ahead. Joe has proven success in building both start-up sales teams, as well as running large established organizations of 150+ sales people. He has previously led teams at IBM and served as CRO at Swrve.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too. 

Hosted on Acast. See acast.com/privacy for more information.

COVID-19 has hindered sales across luxury retail, but will it drive the necessary change for high-end brands to finally adapt to the digital revolution? 

Luxury brands don’t have the community that contemporary brands boast as they are more aspirational, especially for first time buyers. In order to adapt to the changing times, brands need to balance authenticity while taking part in the digital age by embracing virtual fashion shows, social channels and e-comm. 

In our latest unEDITED episode, Zoe Gauntlett, Account Director at Threads Styling, delves into the luxury market and discusses social commerce's evolution. Zoe has experience working in brand partnerships across many fashion publications including HYPEBEAST, SheerLuxe and British Vogue. Now she manages media partnerships business at Threads Styling.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too.

Hosted on Acast. See acast.com/privacy for more information.

What are the opportunities that exist in the men’s cosmetics market, including some popular men’s beauty products, and how are Gen-Z attitudes changing towards it?

80s icons such as Boy George and Prince normalized the use of men’s beauty products and opened the doors to what we’re seeing today.  Now the  likes of Harry Styles and Jaden Smith are also seen frequently wearing makeup and supporting the use of beauty products. However, education in this area is still lacking in order to obtain wider adoption.

In our latest episode, Ed Healy, Commercial Director at L’Oreal, discusses the shift in attitudes as he sees  a new digital and gender-neutral future for beauty. With over 10 years of experience in sales and marketing, Ed has worked with a range of companies, including luxury brands within L’Oreal UK, startups and iconic beauty giants.

All opinions discussed on the podcast belong to Ed and does not represent those of L’Oreal.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too.

Hosted on Acast. See acast.com/privacy for more information.

How can brands strike the balance between authenticity and support for social causes without seeming opportunistic?

More brands are taking action in solidarity for worldwide movements from Pride to raising awareness for public health issues such as COVID-19. In our latest episode, Kati Chitrakorn, Retail and Marketing Editor at Vogue Business, discusses how fashion brands can make a difference and effectively communicate these messages. Kati began her career working at the International New York Times’ fashion desk, and was most recently a reporter at The Business of Fashion and WWD. 

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too. 

Hosted on Acast. See acast.com/privacy for more information.

How can retailers and brands brace themselves for economic recovery during and after the coronavirus?  

As businesses are working harder than ever to stay afloat, the EDITED team unveiled the COVID-19 Retail Dashboard in order to aid retailers and brands during the pandemic. It is a public resource with global insights on how the industry is reacting to the current state of the market.

In this bonus episode, experts across the EDITED Analyst and Product team walk us through the dashboard, tell us how it was built, alongside some top-level analysis from key regions including China, US, UK and Italy. 

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too.

Hosted on Acast. See acast.com/privacy for more information.

How has the coronavirus effectively changed the face of fashion weeks, sustainability initiatives and more? 

Headlines around the coronavirus are evolving on a weekly basis - making it difficult for people to keep up. In order to help you cut through all the noise, Kayla Marci, Market Analyst at EDITED, joins the podcast again to bring clarity on the most recent impacts of COVID-19 within the retail industry. Between digital fashion weeks and discounting strategies, this episode highlights all the latest news with data-backed analysis from the EDITED Retail Decision Platform. 

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too. 

Hosted on Acast. See acast.com/privacy for more information.

According to MediaKix, Instagram influencer marketing is on track to be worth up to $15 billion by 2022. 

In the past decade, social media platforms like Instagram have given rise to the influencer industry, where macro to nano influencers alike have the power to push a brand to ‘it’ status and sway consumer purchasing habits. 

Joining us in the unEDITED studio is Akash Mehta, CEO of Akash Brands & Agency, to breakdown what the Instagram effect is and how influencers drive successful trends. With 300,000 followers on @mehta_a, Akash is a British entrepreneur and influencer who recently placed on Forbes’ ‘30 under 30’ Media & Marketing list.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too.

Hosted on Acast. See acast.com/privacy for more information.

The pandemic that’s shaken the world has forced businesses to frantically prepare for the worst case scenario. Retailers reliant on China have already been impacted the hardest with delays across their supply chain. 

At the very beginning stages of the coronavirus, fashion weeks were the first major events that were getting cancelled. Now we’re seeing other big events across sports and music follow suit as it’s expanded into a global health emergency. Based on EDITED data, there’s already been a 16% decline in ‘Made in China’ products. 

As coronavirus continues to develop and dominate headlines, we are joined by Rebecca Milne, Research & Analysis Director at EDITED, to break down what the true impacts to the retail industry are and strategies on how your business can prevail during this trying time.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] or tweet us at @EDITED_HQ if there’s someone you think would be a great guest for our show too. 

Hosted on Acast. See acast.com/privacy for more information.