Inside Retail

The fashion industry is an extremely competitive world to be a part of. But what are the traditional career paths you can take to make it big in the industry? Is there even a traditional career path at all?

Whether you start out in buying or merchandising, traditional roles are shifting and perfecting key skills are deemed as essential in building a career in fashion. 

Joining us in the unEDITED studio is Dior Bediako, Founder of Pepper Your Talk, a platform for young fashion creatives aiming to create as many physical experiences offline as she does digitally. She then founded The Junior Network, fashion’s first member’s club for young professionals to receive support in their career ambitions. 

With this experience, Dior shares her tips on how you can start making your mark early in the fashion world and rise through the ranks quickly, all while demystifying the so-called ‘traditional’ career path in the industry.

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How can AI’s power be harnessed by retailers to drive sales and improve business performance? 

AI was the major buzzword of the past decade. Practically becoming a catch all term for robotics, gaming mechanics, machine learning and more. But how are some of the world’s biggest retailers like H&M, Zara and Amazon using AI to their advantage? 

We’re joined by our very own Data Science Lead, Alejandro Giacometti, to demystify what AI is, including how machines are helping retailers operate smarter and more efficiently. And no, robots are not going to take away our jobs. 

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From makeup to apparel, inclusivity is at the forefront of fashion. So how have lingerie brands adapted to meet these demands? 

Gone are the days of a ‘one size fits all’ motto as retailers embrace the challenge to offer more size inclusive garments, especially in the lingerie market. 

Joining us in the unEDITED studio are Abbie Miranda and Mazie Fisher, sisters and Co-Founders of Beija London, who run an independent lingerie and swimwear brand that launched in 2016. Their brand is made to celebrate different body shapes and boost the confidence of women across each size category, offering up to an H cup. 

With this strong tagline, the sister duo talks us through the changing world of lingerie, why inclusivity is at the forefront of their brand and why it should be yours too.

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The rental service market is thriving and a big part of its success can be attributed to the rise of the sustainability movement. According to EDITED data, we recently reported how the number of retailers promoting rental services has almost doubled YoY. So what is contributing to this boom? 

Joining us in the unEDITED studio, Co-Founder and CEO of HURR Collective, Victoria Prew, explains this phenomenon and how rental service platforms like HURR Collective have found its place in the fashion world. HURR Collective is the first peer-to-peer wardrobe rental platform offering luxury fashion to women who prefer to rent rather than buy. 

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It would make our day if you could rate, review, or subscribe to us! You can get in touch at [email protected] or tweet us at @EDITED_HQ

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With the Year of the Rat upon us, what strategies are luxury brands using to attract more Chinese consumers? 

Ashley McDonnell, Account Executive at Google, joins us in the unEDITED studio to help us understand the different ways luxury brands have tapped into the lucrative Chinese market. Currently, she’s a part of Google’s luxury team, working with international brands on their digital strategies. Tune in to hear Ashley’s insights on how certain brands are utilizing events like Chinese New Years to connect with the Chinese consumer and successfully promote their products. 

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It would make our day if you could rate, review, or subscribe to us! You can get in touch at [email protected] or tweet us at @EDITED_HQ 

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How are brands working on products that combat environmental "skin stress" and what beauty offerings should brands keep in their assortment to remain relevant?

From jade rollers to vitamin C capsules, a new wave of beauty brands are making way into our beauty regimes with 'clean' and 'natural’ ingredients. To talk about these new trends and consumer behaviors, we welcome Senior Beauty & Personal Care Analyst from Mintel, Samantha Dover, to discuss the changing beauty landscape today.

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It would make our day if you could rate, review, or subscribe to us! You can get in touch at [email protected] or tweet us at @EDITED_HQ 

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What are some of the top retail 2020 trends to look out for in the New Year? 

In a special holiday edition episode, we’re joined by two of our Retail Analysts, Kayla Marci and Tara Drury, to talk through the top 2020 trends to look forward to playing off the 12 Days of Christmas song. Tune in to learn how your retail business can start strategizing your upcoming assortment in the New Year.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

It would make our day if you could rate, review, or subscribe to us! You can get in touch at [email protected] or tweet us at @EDITED_HQ 

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How have brands like Reformation and Rixo successfully cut through all the competition to gain cult status?

In this episode of unEDITED, we welcome Hannah McGhee, VP of WhoWhatWear, who explains how to build a successful fashion brand that reaches cult status and why technology continues to play an important role in this business.

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. It would make our day if you could rate, review, or subscribe to us! You can get in touch at [email protected] or tweet us at @EDITED_HQ 

For additional insights from WhoWhatWear, follow @hkmcghee and @whowhatwear.uk on Instagram!

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Social media platforms have expanded its ecosystem from community building into a new resource for discovering and interacting with new brands.

In this episode of unEDITED, we welcome Michelle Capp, Head of UK Retail Fashion at Facebook, to offer her tips on how to effectively utilize Instagram and Facebook's shopping feature to drive more sales. 

Sign up to our weekly Insider Briefing to get the latest industry news and exclusive market analysis here. 

It would make our day if you could rate, review, or subscribe to us! You can get in touch at [email protected] or tweet us at EDITED_HQ

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