Inside Retail

Plus-size has always been a niche category in the overall fashion landscape, but it’s set to be embraced even more as brands offer fresh size-inclusive ranges.

2020 threw inclusivity into the spotlight, where we saw a more size diverse representation across the industry. Both the mass and luxury market are now expanding its ranges including Erdem’s recent Pre-Spring 2021 collection, which unveiled a new size-inclusive direction for the luxury brand. 

One retailer leading the size-inclusive space in luxury for the past four years is 11 Honoré. In our latest episode of unEDITED: Inside Retail, we’re joined by its VP of Client Services, Katie Murphy. Katie delivers tips for brands looking to foray into the market based on what she’s seen working for the first multi-brand inclusive platform.

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January might look different this year, but customers are still heavily investing in athleisure. According to Allied Market Research, the market is forecasted to be worth nearly $547 billion by 2024.

Since the 2000s, activewear has trended in popularity as people prioritized their physical and mental health by seeking wellness and escapism. With the category front of mind for both retailers and consumers in the new year, we’re joined by CPO of Sweaty Betty, Jemma Cassidy, to delve more into the booming market. Jemma gives us insight into Sweaty Betty’s strategies, including how they’ve successfully encouraged their consumers to stay active during lockdown. 

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While 2020 has thrown retailers a curveball, the industry has gained valuable insights to take with them in the new year and beyond.

From a reliance on e-commerce to the emergence of new technology like autonomous deliveries, retailers overcame many of the adverse effects from the pandemic by adapting quickly to the new retail landscape. 

In our final podcast episode of the year, we’re joined by two of EDITED’s Retail Analysts, Aoife Byrne and Krista Corrigan, to talk through the top trends from this turbulent year. Join us as we discuss key themes to look for in 2021, spotlighting bright colors and a focus on versatility. 

This is it for 2020, so thanks to all our listeners who have joined unEDITED: Inside Retail’s journey this year. We’ve had a blast curating these episodes based on issues our industry is going through today. Stay tuned for more to come!

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Black Friday 2020 broke all records, while the following Cyber Monday became the biggest shopping day in US history. Staying at home, the American consumer spent $19.8 billion across Friday and Monday. In contrast, there was a 16.7% YoY drop in Black Friday payments in the UK. So, how did retailers revise their reductions amid the new normal?

There's not only been an increase in the amount of stock discounted but also a cautious approach to how deep products are reduced. As highlighted in our Black Friday trends blog, it’s more important than ever for retailers to navigate competitive offers to lure consumers online while protecting margins to stay profitable.

Our third-ever employee, Emily Bezzant, VP of Research and Analysis, joins unEDITED: Inside Retail this week to dissect Cyber Month, in particular, Black Friday and Cyber Monday 2020. Tune in to find out where the event originated and where it's heading in years to come.

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At the height of the pandemic, interest in home decor has skyrocketed with consumers creating ideal home spaces to accommodate for both their personal and professional lives. With many already in lockdown 2.0, improving the quality of life in their home environments with the latest interior design trends will only continue to grow exponentially.

From house plants to organic bedding, homeware products have experienced a surge in demand this year. Due to an increase in people working remotely and inspiration from  social media platforms such as Pinterest and Instagram, homeware sales have increased 39% YoY, according to the Confederation of British Industry.

On unEDITED: Inside Retail this week, we are joined by Michael Truluck, CEO of La Redoute International. Michael previously held senior positions at Condé Nast Publications and Peter Blacks Footwear & Accessories. In his current role as CEO, Michael is responsible for growing and leading the company, which operates in more than 30 countries. Originally founded in 1837, La Redoute was one of the first apparel companies to diversify into homeware. As the homeware market continues to be the brand's primary focus, Michael walks us through this booming market, including top trends and opportunities their business is seeing during this time.

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E-commerce has transformed over time to meet the ever-changing demands of the modern day consumer. From product customization to next-day delivery, shopping has never been more convenient.

Consumer shopping behavior is much different now than it was a decade ago. Instead of heading to a local department store, your customers will now shop online. However, the cost of driving traffic to a retailer’s site is considerably high. This is where online marketplaces come into play. Brands are turning to third party sites such as eBay and Amazon to broaden their audience reach while keeping costs down. But what are the challenges brands face when relying on e-commerce? 

Helen Riley, Fashion Acquisition Manager at eBay, was one of the first 100 employees at  ASOS and saw the retailer grow from a small e-commerce platform to a globally recognized marketplace. She joins us on unEDITED: Inside Retail to discuss the changes she experienced there and why supplier platforms are beneficial for both the consumer and brand. As a Fashion Acquisition Manager, Helen is responsible for the acquisition and growth of brands and retailers on eBay’s online marketplace. Learn more about how the etailer has pivoted its strategy, from second-hand products to now offering 90% brand new products, in our latest podcast. 

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Despite the challenges retailers have faced, environmental efforts continued to be championed. One brand championing sustainable fashion and setting the bar high is The North Face.

Consumer concerns about sustainable fashion have only increased during the pandemic. Recently, McKinsey & Co. reported that 60% of people are going out of their way to purchase eco-friendly products and services. Pursuing recycled content, wherever a retailer can, is emerging as an expectation by consumers. The Gen-Z cohort in particular really value innovation and transparency when it comes to sustainability. 

To discuss this critical topic, we are joined by Kelly Cortina, VP of Global Apparel at The North Face. Throughout her career, Kelly has held leadership positions at internationally renowned sporting goods and casual luxury brands including Under Armour and Abercrombie and Fitch. Currently representing a brand known for its plausible sustainability efforts, Kelly shares insights into how The North Face pushes transparency and encourages consumer accountability. Be inspired and learn how you or your business can also make a difference.

Discover more insights into the state of sustainable fashion in our 2020 Sustainability EDIT report. Download it here.

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As brands rethink traditional runway, the Spring 2021 catwalk featured reimagined digital shows. Many found savvy ways to show off their latest designs, deflecting the spotlight away from the absence of physical shows

The recent runway shows didn’t create as much engagement as usual, with the all-digital LFW seeing 55% less buzz on social media than in January, according to Launchmetrics. On the upside, digital formats and the lack of travel across the industry proved to promote sustainable efforts and reduction of CO2 emissions. So is there a sweet spot between the two? 

Alex Badia, Style Director at WWD, joins us on the podcast to discuss the future of digital shows and tells us the top trends from the Spring 2021 runway shows that you should be taking note of. With experience from Condé Nast and now WWD, Alex is continually looking out for the latest trends in womenswear and menswear.

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With theatres closed and lockdown restrictions in place, people have turned to streaming platforms for escapism and a sense of nostalgia in 2020.

The way trends develop has transformed. The rise of Netflix, Disney+ and other streaming platforms has resulted in globally successful shows making a noticeable influence on social media and the runway. Instead of having dedicated costumes for each show, we’re now seeing designer collections such as D.Bleu.Dazzled featured in Black Is King and Molly Goddard’s tulle dress in Killing Eve.

To help us break it all down, Heather Ibberson, Retail Analyst here at EDITED, joins us on the podcast as we dive into the most significant fashion moments from your favorite shows this year and highlight the  trends retailers can tap into. 

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You need a multi-pronged strategy to build a well-known brand. While there are many parts to it, a retailer can create a recognizable global brand when all these tools are taken advantage of.

Understanding your audience is vital. Although it’s common to have a huge disconnect between a brand's ideal target customer and their existing customer base. Consider what your business stands for, the direction driving it and the consumers who inspire you. 

Aliza Licht, Founder and President at Leave Your Mark LLC, joins the unEDITED podcast this week. Before Twitter was prominent, Aliza built a social personality for DKNY, gaining over 500,000 followers for the brand. As a brand storyteller, Licht helps retailers build their brand equity by crafting compelling multi-faceted narratives that engage and captivate the audience. Licht is also the author of the best-selling career advice book, Leave Your Mark.

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Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too.

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