K-beauty may be the most popular beauty regimen to come out of Asia, but South Asian beauty is also breaking into the Western world. The secret to healthy hair doesn’t just start and end with shampoo and conditioner - it requires a holistic wellness approach. Fable & Mane, a South Asian owned hair wellness brand, was founded on this core principle so we are excited to be joined by its founders, Akash and Nikita Mehta. 

After establishing careers in luxury retail, the sibling duo decided to shift gears and create Fable & Mane, which was inspired by ancient Indian secrets based on a holistic wellness approach to achieving healthy and strong hair. They educate our listeners on how they successfully launched their business during the pandemic (where Fable & Mane products were featured in Kourtney Kardashian’s Poosh bundle), as well as educate our audience on the Indian history and traditions behind the brand. So are you ready to adopt this new wave of beauty and haircare?

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