Loungewear was the category that shaped pandemic dressing, where EDITED data tracked an 855% increase in searches for loungewear. 

When looking for a crossover between that and sleepwear, the Nap Dress hits this sweet spot. Coupled with lockdown measures and remote work, the popularity of the house dress has skyrocketed during the pandemic as a timeless and comfortable home wardrobe staple. With nods to Cottagecore, Hill House Home’s Nap Dress has become a viral sensation, where the brand sold $1 mm worth of its dresses in just 12 minutes.

Joining us in our latest unEDITED: Inside Retail episode, Nell Diamond, Founder and CEO of Hill House Home, takes us through the success and versatility of the Nap Dress, as well as where she sees the future of loungewear post-pandemic. 

Don’t forget to rate, review and subscribe to unEDITED! Get in touch at [email protected] if there’s someone you think would be a great guest for our show too.

Hosted on Acast. See acast.com/privacy for more information.