Thanks to social media, new trends are emerging on a daily basis – so how do you avoid falling into the trap of looking like everyone else? 

This week, Grace Hill sits down with foresight researcher and strategist Elodie Marteu to unpack why she claims trends are bu*!$h*&! 

Elodie explains the difference between trends and fads, methods brands can employ to maintain uniqueness, and why micro trends might be fuelling a Gen Z identity crisis. 

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