In today’s episode of Ecommerce Disruptors, Brian Hawe, Director of Digital Acquisition at Pitney Bowes gives us a lesson on content, and what makes GREAT content. Your content should work for your business, whether it’s video, blogs, infographics, or anything else. If you get anything out of this episode, it’s that you shouldn’t be wasting your time on bad content. So how do you make it great? Focus on your sales funnel, know your audience, and listen to this podcast to learn what the experts have to say on it.

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